Share

Unilever Foundation launches Facebook microdonation app

Unilever Foundation launches Facebook microdonation app
News

Unilever Foundation launches Facebook microdonation app1

Fundraising | Kirsty Weakley | 25 Jun 2012

The Unilever Foundation has launched a microdonation app on Facebook, in partnership with the social network and global health organisation Population Services International (PSI).

The Waterworks app asks Facebook users to partner with a waterworker and donate 10p or more per day through Facebook’s new Facebook Payments scheme. It describes itself as, “first-time-ever open graph application” which has been developed with Facebook to connect donors with the communities that are benefitting, using Facebook Timeline.

Waterworkers will be women who have been trained PSI staff to deliver water purification, using devices donated by Unilever, in their local communities. They will also be given a mobile phone, pre-loaded with a custom app, so that they can up-date their 'partners' on Facebook with what they are doing. These updates will appear in users’ Facebook Timeline and be visible to their friends.

The programme will initially be piloted in Bhopal, India before being rolled out around the world in a few months time.

Donations will be made once a month through the Facebook Payments, scheme that was launched last week, meaning that if a donor signs up to 10p per day they will donate £3 per month from the credit card or PayPal account associated with their Facebook Payments account. Payments are made directly to PSI, which is registered as a not-for-profit organisation in the US, which will then send the money to its team in India to train and pay waterworkers.

 

Michael Keating
25 Jun 2012

Interesting idea! Does anyone know if Facebook Payments takes a cut from these donations?

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Charity Commission won't take action against Society Network Foundation

17 Oct 2014

The Charity Commission will take no action against the trustees of Society Network Foundation, even though...

Charity Retail Association appoints new chief executive

16 Oct 2014

The Charity Retail Association has appointed Martin Blackwell, who is currently chief executive of the...

Charity Commission and OSCR open search for new Sorp Committee members

16 Oct 2014

The Charity Commission and Office of the Scottish Charity Regulator launched a search today for new members...

Charity Commission won't take action against Society Network Foundation

17 Oct 2014

The Charity Commission will take no action against the trustees of Society Network Foundation, even though...

OSCR guidance outlines strong right for charities to campaign

16 Oct 2014

Guidance released today by the Scottish charity regulator on political campaigning suggests charities...

Charity Retail Association appoints new chief executive

16 Oct 2014

The Charity Retail Association has appointed Martin Blackwell, who is currently chief executive of the...

Blackbaud launches online giving platform for individual fundraisers

17 Oct 2014

Blackbaud has launched its online giving platform, everydayhero, for fundraisers in the UK in a bid to...

Don't dismiss social media 'slacktivists', fundraisers told at IFC

16 Oct 2014

Charities should embrace and love charity ‘slacktivists’ because social is a great ramp for new donors,...

Nesta has made no grants to charities from its Impact Investments Fund

16 Oct 2014

Only 15 per cent of applications to a Nesta fund to invest in innovations to help older people, children...

Join the discussion

Twitter button

@CSFundraising