Share

Best year for street fundraising recruitment since 2003

Photo by Howard Sayer
News

Best year for street fundraising recruitment since 2003

Fundraising | Tania Mason | 19 Jun 2012

The number of donors recruited by street fundraisers last year jumped by 40 per cent compared with the previous year, new figures from the sector’s self-regulatory body show.

Donor recruitment data for the financial year ending 31 March 2012, published today by the Public Fundraising Regulatory Association, suggest that the period was the most successful year for street fundraising since 2003/04.

The PFRA’s head of communications Ian MacQuillin attributed the resurgence to agencies taking on more fundraisers to meet donor demand, and working in sites that had previously been empty.

Most donors are still recruited by doorstep fundraisers, with 72 per cent of donors signed up this way.  However, this is down from 76 per cent the previous year and overall, doorstep recruitment grew by just 11.7 per cent over the year, a far cry from the growth in street fundraising of 39.7 per cent.

Most successful year ever

Overall, 2001/12 was the most successful year for PFRA members in the organisation’s history, with 863,407 new donors recruited, an increase overall of 18.2 per cent year-on-year.  Door-to-door also had its best year ever.

Most notable was the growth in street fundraising outside London. While street recruitment in London increased by 16 per cent and in Scotland by 34.3 per cent, the numbers of donors signed up outside London grew by a massive 65 per cent, suggesting that the size of the potential market around the UK remains huge.

MacQuillin added: “Considering the current economic situation, this year’s donor recruitment figures are truly astounding.

“Face-to-face fundraising has thrived during the recession, which goes to prove the fundraising adage that ‘people give to people’.

“No matter how much you try to nudge people into giving a few pence here and there by rounding up their restaurant bills or prompting a couple of quid during an ATM withdrawal, there’s little as effective as a real person passionately engaging with you about the cause.”

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

RNIB chief executive criticises ‘arrogance’ of MPs who think charities must learn from private sector

21 Nov 2014

Lesley-Anne Alexander, chief executive of RNIB, yesterday said she had a “struggle with the arrogance”...

Property boom poses risk to charities' long-term survival, survey reports

20 Nov 2014

Nearly half of charities consider property the greatest risk to their long-term survival, according to...

A quarter of charities 'ignore Commission action plans'

19 Nov 2014

Around one in four charities that the Charity Commission issued action plans to last year either partially...

RNIB chief executive criticises ‘arrogance’ of MPs who think charities must learn from private sector

21 Nov 2014

Lesley-Anne Alexander, chief executive of RNIB, yesterday said she had a “struggle with the arrogance”...

Don't lecture us on impact when government has failed to measure its own, Wilson told

21 Nov 2014

The minister for civil society was criticised yesterday for telling charities to measure their impact...

Volunteer managers say they need a stronger representative body

21 Nov 2014

The volunteering sector needs a more powerful representative body, volunteer managers have said in response...

OSCR launches new website

20 Nov 2014

The Office of the Scottish Charity Regulator has launched a new website which includes a new search function.

Data from controversial Samaritans app to be deleted

17 Nov 2014

Samaritans has promised that all data collected by its Twitter monitoring app will be deleted and the...

Post Office enables Children in Need donations through Twitter

11 Nov 2014

The Post Office has become the first UK organisation to allow Twitter users to donate to charity through...

Join the discussion

Twitter button

@CSFundraising