Lottery retailers raise £750m for Olympic Games2

Fundraising | Niki May Young | 22 May 2012

The National Lottery has hit its target to raise £750m for the London 2012 Olympic Games through the sale of specially-designated lottery games.

The achievement forms part of a £2.2bn contribution towards the cost of the games by the National Lottery, set by Parliament upon London winning the bid in 2006. The contribution to the Games is the biggest ever lottery-funded project to date.

Olympic-themed games such as the Olympic Champion and Win Gold scratch-cards and online games were devised specifically to achieve the target, while the sales from other games were re-assigned towards the goal, a Camelot spokesman advised.

Retailers were incentivised to promote the Olympic-designated games by National Lottery operator Camelot through a combination of cash rewards and Olympic and Paralympic Games packages under the Rewards+ system. Launched in July 2011 Rewards+ awards retailers for "great in-store execution and up-selling of the National Lottery". It has now paid out over £500,000 to retailers and awarded 45 Olympic Games packages, with 15 more soon to be awarded.

Duncan Malyon, sales director at Camelot said achieving the £750m funding target had "only been made possible by the outstanding dedication and enthusiasm of our retail partners".

Record return for good causes

The National Lottery is also celebrating a record return for good causes in 2011/12. The funder raised £1.8bn, 9.6 per cent or £160m more than in 2011/12. This brings the total delivered to good causes since the launch of the lottery in 1994 to £28bn. Camelot now raises £30m every week for good causes.

Directory: Camelot

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Jay Kennedy
Head of Policy
Directory of Social Change
23 May 2012

Money that should have gone to help communities and people in need across the country is paying for the Olympics instead. Since these Olympic-themed games are such a success, why don't they just keep them going through the Games and stop raiding the regular lottery revenues to pay for the Olympics?

Help us get £425 million refunded to the Big Lottery Fund - join the campaign at www.biglotteryrefund.org.uk

[Reply]

Angela Mcormack
Content Editor
http://www.onlinescratchcards.net/
23 May 2012

Many claim that state funded gambling is terrible for the community, however this is a clear example of how the public can benefit from state run lottery programs like scratch cards and lottos.I think it is a fantastic approach and one that lets members of the public contribute without really feeling like they are.

[Reply]

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