Share

Individual giving activity in the arts sector set for 'remarkable' rise

Individual giving activity in the arts sector set for 'remarkable' rise
News

Individual giving activity in the arts sector set for 'remarkable' rise1

Fundraising | Vibeka Mair | 26 Apr 2012

Fundraising competition within the arts sector is about to enter a new phase unimagined up until this point, according to a new survey from Arts Quarter.

The survey, which explored the arts community’s reaction to the government’s 'philanthropy in the arts' agenda and future trends in arts fundraising, involved 371 arts organisations.

For those engaged in individual giving, Arts Quarter predicts rates of engagement will double year-on-year over the course of the next three years. It adds that this growth is being fuelled by organisations’ own analysis of funding streams:

“The development of individual giving as shown in our findings indicated less a set of aspirations,” it said, “but more on some very clear predictions based on in-house work undertaken by our respondents to look at truly viable levels of support that could be secured by individuals.”

Further, the survey finds significantly greater numbers of arts organisations see individual giving making up between 10 and 50 per cent of their overall fundraising mix.

Arts sector 'missing a trick'

However, while interest in individual giving among arts organisations is booming, the survey finds that activity in legacy fundraising is low.

Just over a quarter of the arts organisations surveyed (27 per cent) have received gifts in wills over the past three years. This correlates to low levels of fundraising activity, with just 28 per cent of respondents actively promoting the idea of legacy giving among their supporters.

For most of the organisations surveyed, this reluctance to promote legacy giving appears to be a conscious choice.

Some 21 per cent of organisations said it is “not appropriate for us to do so”. Other common obstacles to legacy fundraising are lack of capacity (32 per cent), more pressing priorities (17 per cent) and a perceived lack of expertise (10 per cent).

Art Quarter urges arts organisations to explore opportunities in the legacy market, warning that “fundraising competition within the arts is about to enter a phase, unimagined up until this point, as more organisations compete with each other and with other non-arts causes”.

It continues: “There is clear ambition as shown in these findings to grow individual giving as this has the potential to meet the immediate revenue needs of organisations but the sector continues to miss a key medium-to-long-term trick in not exploiting opportunities around legacies.

“If the arts does not grab this opportunity to develop its profile in legacy giving, others in the wider charitable sector will occupy that space.”

Legacy fundraising in the arts sector has been lagging behind other sectors for some time.

Catherine Clark
Head of Communications, Marketing & Development
Royal School of Church Music
26 Apr 2012

It is highly irresponsible to beat up arts groups for not pursuing legacies when the groups may be start-ups, at financial risk, still developing a mission, or (especially) unable to take care of their donors in the long-term. Legacies aren't easy cash: they are profoundly generous acts of faith and trust by people who hope their gift will be valued -- and of value -- after their deaths.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

New buying group formed to support growth of social care charities

1 Oct 2014

A new membership group was launched today to support the growth of health and social care charities and...

Crime Reduction Initiatives doubles income in five years

30 Sep 2014

Crime Reduction Initiatives (CRI) has reported income last year of £116.8m, its highest-ever revenue...

Work Programme architect is new director of Office for Civil Society

30 Sep 2014

Helen Stephenson is leaving her post as director of the Office for Civil Society and being replaced by...

Ipso would have investigated Mirror over Newmark sex text story regardless of complaint

1 Oct 2014

The chair of the new press regulator has said that the Sunday Mirror story which forced Brooks Newmark...

New buying group formed to support growth of social care charities

1 Oct 2014

A new membership group was launched today to support the growth of health and social care charities and...

Work Programme architect is new director of Office for Civil Society

30 Sep 2014

Helen Stephenson is leaving her post as director of the Office for Civil Society and being replaced by...

New organisation to arrange free data security support for charities

1 Oct 2014

A new scheme matching up IT professionals from the private sector to provide free advice on security and...

JustGiving page for Manchester Dogs’ Home receives four donations a second

15 Sep 2014

JustGiving has said that donations going to an appeal for the Manchester Dogs’ Home following an arson...

Commission's new online charity search to launch soon after delay

15 Sep 2014

The Charity Commission’s searchable online register of charities is due to launch in beta this autumn,...

Join the discussion

Twitter button

@CSFundraising