Share

ASA dismisses complaints against Health Lottery adverts

ASA dismisses complaints against Health Lottery adverts
News

ASA dismisses complaints against Health Lottery adverts

Fundraising | Celina Ribeiro | 18 Apr 2012

The Advertising Standards Authority has dismissed complaints about the prize figures quoted in Health Lottery advertising.

The ASA received six complaints about a television advertisement for the new lottery which told viewers that they’d win £50 if they matched three balls, £500 if four matched and £100,000 if all five matched. A few complaints were also made about a Health Lottery press advert which made the same £100,000 claim and said that players are seven-times more likely to win £100,000 playing the Health Lottery than they are by playing Lotto.

Most complaints, however, questioned whether the Health Lottery was misleading in stating that the top prize was £100,000, and not “up to £100,000”.

All complaints were dismissed by the advertising regulator, which was satisfied with evidence from the Health Lottery and Clearcast that the lottery is run as a fixed-prize game, and that pay-out amounts did not vary.

Clearcast said that the insurance it has against large numbers of winners getting the top £100,000 prize meant that statistically the Health Lottery would not be able to pay out to all winners just once in every 200 years. Clearcast and the ASA have judged, therefore, that the Health Lottery does not need to publish any small print caveats to cover the 0.0096 per cent chance that the Lottery will not be able to make good on its prize claims.

The 'seven times more likely to win' claim was also found to be robust.

Martin Hall, chief executive of the Health Lottery welcomed the ASA ruling. “It is great to receive confirmation from the ASA that our marketing and communications have been delivered to the highest standards,” he said. 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

RNIB chief executive criticises ‘arrogance’ of MPs who think charities must learn from private sector

21 Nov 2014

Lesley-Anne Alexander, chief executive of RNIB, yesterday said she had a “struggle with the arrogance”...

Property boom poses risk to charities' long-term survival, survey reports

20 Nov 2014

Nearly half of charities consider property the greatest risk to their long-term survival, according to...

A quarter of charities 'ignore Commission action plans'

19 Nov 2014

Around one in four charities that the Charity Commission issued action plans to last year either partially...

RNIB chief executive criticises ‘arrogance’ of MPs who think charities must learn from private sector

21 Nov 2014

Lesley-Anne Alexander, chief executive of RNIB, yesterday said she had a “struggle with the arrogance”...

Don't lecture us on impact when government has failed to measure its own, Wilson told

21 Nov 2014

The minister for civil society was criticised yesterday for telling charities to measure their impact...

Volunteer managers say they need a stronger representative body

21 Nov 2014

The volunteering sector needs a more powerful representative body, volunteer managers have said in response...

OSCR launches new website

20 Nov 2014

The Office of the Scottish Charity Regulator has launched a new website which includes a new search function.

Data from controversial Samaritans app to be deleted

17 Nov 2014

Samaritans has promised that all data collected by its Twitter monitoring app will be deleted and the...

Post Office enables Children in Need donations through Twitter

11 Nov 2014

The Post Office has become the first UK organisation to allow Twitter users to donate to charity through...

Join the discussion

Twitter button

@CSFundraising