Share

ASA dismisses complaints against Health Lottery adverts

ASA dismisses complaints against Health Lottery adverts
News

ASA dismisses complaints against Health Lottery adverts

Fundraising | Celina Ribeiro | 18 Apr 2012

The Advertising Standards Authority has dismissed complaints about the prize figures quoted in Health Lottery advertising.

The ASA received six complaints about a television advertisement for the new lottery which told viewers that they’d win £50 if they matched three balls, £500 if four matched and £100,000 if all five matched. A few complaints were also made about a Health Lottery press advert which made the same £100,000 claim and said that players are seven-times more likely to win £100,000 playing the Health Lottery than they are by playing Lotto.

Most complaints, however, questioned whether the Health Lottery was misleading in stating that the top prize was £100,000, and not “up to £100,000”.

All complaints were dismissed by the advertising regulator, which was satisfied with evidence from the Health Lottery and Clearcast that the lottery is run as a fixed-prize game, and that pay-out amounts did not vary.

Clearcast said that the insurance it has against large numbers of winners getting the top £100,000 prize meant that statistically the Health Lottery would not be able to pay out to all winners just once in every 200 years. Clearcast and the ASA have judged, therefore, that the Health Lottery does not need to publish any small print caveats to cover the 0.0096 per cent chance that the Lottery will not be able to make good on its prize claims.

The 'seven times more likely to win' claim was also found to be robust.

Martin Hall, chief executive of the Health Lottery welcomed the ASA ruling. “It is great to receive confirmation from the ASA that our marketing and communications have been delivered to the highest standards,” he said. 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Highest ever income reported at World Vision UK

2 Jul 2015

World Vision UK has reported its highest ever income of £71.8m, according to the charity’s latest set...

Charities are not doing enough to defend themselves over pay, conference hears

1 Jul 2015

Charities are not doing enough in response to attacks on chief executive pay, a Directory of Social Change...

VAT tribunal judgment on investment management fees worth tens of millions to the sector

30 Jun 2015

Charities should be able to reclaim VAT on investment management fees, a tribunal has ruled, in a move...

Business models of medium-sized charities 'no longer working', CFG conference hears

2 Jul 2015

Diminishing public funds and emerging social needs will render the business models of medium sized charities...

Peers debate changing definition of social investment

2 Jul 2015

The House of Lords last night debated whether to change the definition of social investment and whether...

Breast Cancer Now loses a quarter of its staff after merger

30 Jun 2015

Breast Cancer Now has reduced staff numbers by a quarter since the merger, through a mix of redundancy...

Get a mobile compatible website or lose donors, Google executive tells charity conference

2 Jul 2015

It is "not an option" for charities to have websites which don't work on mobile, because donors are increasingly...

Contactless donations set to soar, CAF study suggests

24 Jun 2015

There is a “massive future” for charity donations using contactless payment technology, according...

RBG Kew denies pressuring TripAdvisor into deleting hundreds of negative reviews

22 Jun 2015

Kew Gardens has denied claims that it pressured travel site TripAdvisor into deleting negative reviews...

Join the discussion

Twitter button

@CSFundraising