Share

ASA dismisses complaints against Health Lottery adverts

ASA dismisses complaints against Health Lottery adverts
News

ASA dismisses complaints against Health Lottery adverts

Fundraising | Celina Ribeiro | 18 Apr 2012

The Advertising Standards Authority has dismissed complaints about the prize figures quoted in Health Lottery advertising.

The ASA received six complaints about a television advertisement for the new lottery which told viewers that they’d win £50 if they matched three balls, £500 if four matched and £100,000 if all five matched. A few complaints were also made about a Health Lottery press advert which made the same £100,000 claim and said that players are seven-times more likely to win £100,000 playing the Health Lottery than they are by playing Lotto.

Most complaints, however, questioned whether the Health Lottery was misleading in stating that the top prize was £100,000, and not “up to £100,000”.

All complaints were dismissed by the advertising regulator, which was satisfied with evidence from the Health Lottery and Clearcast that the lottery is run as a fixed-prize game, and that pay-out amounts did not vary.

Clearcast said that the insurance it has against large numbers of winners getting the top £100,000 prize meant that statistically the Health Lottery would not be able to pay out to all winners just once in every 200 years. Clearcast and the ASA have judged, therefore, that the Health Lottery does not need to publish any small print caveats to cover the 0.0096 per cent chance that the Lottery will not be able to make good on its prize claims.

The 'seven times more likely to win' claim was also found to be robust.

Martin Hall, chief executive of the Health Lottery welcomed the ASA ruling. “It is great to receive confirmation from the ASA that our marketing and communications have been delivered to the highest standards,” he said. 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Report: UK banks are lending £3bn to social organisations

22 Jul 2016

A report commissioned by RBS has estimated that banks in the UK have over £3bn invested in outstanding...

Access Foundation makes first investment and calls for more proposals

21 Jul 2016

Access – the Foundation for Social Investment has made its first investment, into a fund providing loans...

Libor funds will go to charity supported by Jo Cox

14 Jul 2016

A charity supported by the murdered Labour MP Jo Cox, has been awarded £375,000 of money raised through...

NCVO launches the next stage of its programme to improve trust and confidence in charities

22 Jul 2016

NCVO is to launch a website explaining how charities work along with a communications toolkit for charities...

Bubb launches Charity Futures Programme

21 Jul 2016

Sir Stephen Bubb officially launched the Charity Futures Programme at an event at the Houses of Parliament...

Charity Commission opens inquiry into poverty relief organisation

21 Jul 2016

The Charity Commission has opened an inquiry into a UK-based poverty relief charity that “does not appear...

Blockchain technology could ‘revolutionise’ charity regulation, says report

21 Jul 2016

Blockchain technology could eventually be used to carry out many of the functions of a traditional regulator,...

Macmillan, Cancer Research UK and Brooke use Pokemon Go to encourage fundraising

14 Jul 2016

Macmillan Cancer Support, Cancer Research UK and Brooke are among the charities to encourage fundraising...

Stop looking for a 'big bang' moment for digital transformation

4 Jul 2016

Charities should stop looking for a “big bang” moment in digital transformation and instead focus...

Join the discussion

Twitter button

@CSFundraising