Share

Wikimedia raises record-breaking $20m

Wikimedia raises record-breaking $20m
News

Wikimedia raises record-breaking $20m

Fundraising | Celina Ribeiro | 4 Jan 2012

More than one million donors have contributed to a $20m fundraising campaign for the foundation behind the online crowd-sourced encyclopaedia, Wikipedia.

Ahead of Wikipedia's 11th birthday tomorrow the Wikimedia Foundation, which funds the website’s existence, announced on New Year’s Day that it has raised $20m for its next year’s operations in its latest fundraising campaign. Wikimedia Foundation has been running an online, public fundraising campaign for Wikipedia every year since 2003 – and every year it has increased its fundraising total.

The total number of donors giving to the campaign has increased ten times over since the 2008 campaign and is double the number of donors which gave in the previous, 2010/2011 campaign. More than one million people donated to the 2011/2012 campaign, but this remains a small fraction of the 470 million who visit the website every month. The fundraising total equates to one donor for every 20 articles on Wikipedia.

Wikimedia UK was granted charitable status by the Charity Commission in November, after which it began fundraising in the UK. The charity set itself a target of £1m, which it has exceeded by £40,000.

Jon Davies, chief executive of Wikimedia UK, told civilsociety.co.uk that the final total may end up “a little bit more yet”. Davies said that the campaign, which ends as soon as it has raised enough to cover budgeted costs, was “really intense” and that the organisation will likely look to increase the total in its next fundraising effort.  

The campaign, which features banners on Wikipedia and its sister sites, concentrated on the individual volunteers behind Wikipedia, those who translate and edit pages of user-contributed information which makes up the free encyclopaedia.  

In the 2010/11 campaign, the average donation was $22 per donor and raised just over $16m.

Wikipedia has budgeted for $28.3m in 2011/12, the bulk of which has come from this campaign. The remainder of the money will be raised via trusts and foundations, and ad hoc smaller donations throughout the year. 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Charities Property Fund reports £100m of transactions last December

26 Feb 2015

The Charities Property Fund has grown to £865m after reporting £100m of new transactions in December...

New regulations will help charities win contracts but do not go far enough, report claims

26 Feb 2015

New public contract regulations which come into force today will help charities win government contracts...

NCVO evaluation offers vote of confidence to BIG community-led regeneration project

25 Feb 2015

Community-led approaches are effective at producing regeneration in poor communities, according to an...

Oxfam comms director says politicians are using regulation to silence charities

26 Feb 2015

Oxfam’s director of communications said yesterday that politicians were using regulation to threaten...

London South Bank University to close charity MSc course

26 Feb 2015

London South Bank University will not continue its MSc Management in Civil Society course next September,...

RSPCA has been without a chief executive for one year

25 Feb 2015

Gavin Grant stepped down from the helm of RSPCA for health reasons one year ago and the charity is yet...

Daniel Phelan dies, aged 58

13 Feb 2015

Daniel Phelan, owner and editor-in-chief of Civil Society Media, passed away on Wednesday following a...

LinkedIn launches matching service to bring charity volunteering opportunities to 250,000 members

6 Feb 2015

Charities in the UK will be able to advertise volunteer opportunities to 250,000 LinkedIn members who...

Free guide to Bitcoin donations produced for charities

5 Feb 2015

Two Bitcoin organisations have launched a website and free guide to promote the use of the digital currency...

Join the discussion

Twitter button

@CSFundraising