Share

Charities show optimism about the future for fundraising

Charities show optimism about the future for fundraising
News

Charities show optimism about the future for fundraising

Fundraising | Celina Ribeiro | 20 Oct 2011

Just over half of UK charities expect income to increase in 2012, according to a new survey which also suggests a sense of optimism about fundraising worldwide.

The annual State of the Non-profit Industry (SONI) report released last night at the International Fundraising Congress in Holland, has found that despite economic problems across the globe, charities remain confident that they will be able to perform better next year than this. Technology company Blackbaud surveyed 2,200 charities worldwide for the research.

Some 51 per cent of the 242 UK charities who responded expect charitable income to increase in 2012 on this year, compared with 47 per cent who now believe 2011 will be an improvement on 2010.

Correlating with that, fewer charities in Britain predict that their charitable income will drop: 18 per cent are forecasting their organisations will suffer a drop next year, compared with 24 per cent of respondents who expect 2011 will end up with an overall donations crunch.

However, in the 2010 SONI survey, fundraisers across the globe had proven more optimistic as a whole, with a greater majority predicting the coming year would be an improvement in terms of fundraising and total income. In the 2010 report 59 per cent of British respondents said that they expected total income to experience a year-on-year improvement in the coming year, compared to 54 per cent in this year's report. The fact that now 47 per cent of UK charities expect 2011 to show an improvement on 2010 in terms of overall income shows that either fundraisers had been over-optimistic, or that the economic instability which has wrecked havoc on the Eurozone and the concerns about a double-dip recession could be causing charities to set their expectations a little lower.

But positively for UK fundraisers, British charities expect to increase staff numbers in the coming year (29 per cent) than reduce them (24 per cent).

Worldwide trends

Optimism about charitable income growth next year was widespread across the nine countries surveyed, with as much as 79 per cent of charities in Australia expecting income to increase in 2012. Only in New Zealand did less than half (48 per cent) feel that 2012 will bring bigger bottom lines. Still even in New Zealand, less than one in five charities expect charitable income to actually reduce next year.

In most countries a majority of charities expect that demand for services and expenditure will also increase in 2012.

“There is an overriding positive feeling about next year,” said Adrian Cutcliffe, Blackbaud marketing manager who presented the survey results.

Getting and keeping donors remains the major concern of fundraisers across the globe, according to the report. Acquisition, retention, managing relationship and showing impact all figured prominently in the overall list of what charities view as critical challenges.

Charities in most countries, except Canada, predicted that government grant income would decline in 2012 and many also expected major donors to be an area of growth next year.

Commenting on the evident pressures fundraisers feel about recruiting new donors, Prof Adrian Sargeant said: “We should move away from short-term measures of acquisition performance such as the cost per donor, response rate, average donation, etc. and focus on spending a little more to recruit donors that will have a higher lifetime value.”

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

CTG calls for VAT rebate scheme and gift aid reform to be part of Autumn Statement

20 Oct 2014

The Charity Tax Group is urging the government to improve the VAT system for charities in its Autumn Statement,...

Charity Commission won't take action against Society Network Foundation

17 Oct 2014

The Charity Commission will take no action against the trustees of Society Network Foundation, even though...

Charity Retail Association appoints new chief executive

16 Oct 2014

The Charity Retail Association has appointed Martin Blackwell, who is currently chief executive of the...

Voluntary sector sees “revolving door” of staff, says report

20 Oct 2014

The voluntary sector is experiencing a “revolving door” of staff with employee turnover levels at...

Charities 'must continue to fight for the right to influence policy'

20 Oct 2014

Civil society organisations must not give up the fight to influence policy and governments, the international...

Paul Farmer appointed chair of Acevo

17 Oct 2014

Paul Farmer, chief executive of Mind, has been appointed the chair of the Association of Chief Executives...

Blackbaud launches online giving platform for individual fundraisers

17 Oct 2014

Blackbaud has launched its online giving platform, everydayhero, for fundraisers in the UK in a bid to...

Don't dismiss social media 'slacktivists', fundraisers told at IFC

16 Oct 2014

Charities should embrace and love charity ‘slacktivists’ because social is a great ramp for new donors,...

Nesta has made no grants to charities from its Impact Investments Fund

16 Oct 2014

Only 15 per cent of applications to a Nesta fund to invest in innovations to help older people, children...

Join the discussion

Twitter button

@CSFundraising