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The anger of a Tory peer prompted the FRSB to consider judging non-members, PF can reveal.
Baroness Trumpington wrote to the Fundraising Standards Board weeks ago to complain about the use of coins inside direct mail packs - a technique she describes as "objectionable" - and voiced her concerns in the House of Lords yesterday.
Her comments led Baroness Crawley to warn that self-regulation is under threat if more charities do not demonstrate best practice: "The clock is ticking for self-regulation on these annoying practices," she said.
"Not enough charities are yet demonstrating best practice through becoming members of the Fundraising Standards Board, and if the government have [sic] to bring in a reserve power in 2011, we may well do that," said Baroness Crawley.
Crawley said that the government supports the Institute of Fundraising codes of practice, but reminded the Conservative peer that under the 2006 Charities Act the government can take over regulation of the sector.
Alistair McLean, chief executive of the FRSB, told PF that Trumpington’s complaint was "the straw that broke the camel's back" in terms of the organisation considering changing its constitution to allow it to judge non-members.
McLean said that while direct mail incentives are not in breach of the codes of fundraising practice, there is "great disquiet about the way they are used” and said he believes they can be a “blunt and unpleasant instrument”.
The FRSB chief executive will be writing directly to Baroness Trumpington about her concerns.
The Lords debate comes months after the Institute of Fundraising launched a campaign to have charities report instances of “bad direct mail packs” which induce guilt or have irrelevant incentives.
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