Share

London Marathon fundraising total rises for fifth year running

London Marathon fundraising total rises for fifth year running
News

London Marathon fundraising total rises for fifth year running 1

Fundraising | Celina Ribeiro | 9 Sep 2011

This year’s Virgin London Marathon has raised £51.8m, a record for both the race and for any single fundraising event in the world.

The April 2011 race’s fundraising total is up by more than £1m on 2010’s record-breaking sum despite the fact that 5 per cent fewer runners actually finished the race. Just under 35,000 runners crossed the finish line this year.

The race has had a strong five years in terms of fundraising, raising more money each year since before the recession.

David Bedford, London Marathon race director, said, "The fact that this figure increased again for the fifth year in a row, despite having fewer finishers, shows just how committed our runners are to raising funds for good causes.

"There is no other marathon that comes close to us as an annual fund raising event. In fact, there is no other annual fund raising event worldwide that raises as much money as we do for charities.

Phil Bishop
9 Sep 2011

Great news on the total raised but it strikes me that the number of finishers is somewhat of a red herring. Most sponorship is channelled through sites like JustGiving and Virgin Money Giving and these take payment for sponsorship up front. Donors pay irrespective of whether the participant finishes or even starts.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

DFID announces UK's first development impact bond

17 Apr 2014

The UK is to launch the first development impact bond - an international version of the social impact...

Sector 'extraordinarily disconnected' from public, CFG chair says

15 Apr 2014

Charities are becoming “extraordinarily disconnected” from donors and supporters who do not understand...

Stephen Frost announced as Charity Awards host

15 Apr 2014

Civil Society Media is delighted to announce that this year's Charity Awards will be presented by actor...

Paula Sussex to be the next Charity Commission chief executive

17 Apr 2014

Paula Sussex, senior vice president, public sector of CGI, has been appointed the new chief executive...

Impact of welfare reforms felt by 95 per cent of Yorkshire charities

17 Apr 2014

A report published today which looks at the impact of welfare reforms in the region of Yorkshire and Humber...

Trussell Trust sees use of its foodbanks 'almost triple' in a year

16 Apr 2014

The number of people using the Trussell Trust’s foodbanks rose from 347,000 to 913,000 in a single year,...

'Technology can offer charities more than just online donations'

10 Apr 2014

Charities are focusing too much on using digital tools for fundraising instead of how technology can be...

Amnesty calls for 'full and frank disclosure' on alleged US surveillance

9 Apr 2014

Amnesty International has warned that alleged mass surveillance by the American intelligence agency NSA...

Virgin Money Giving launches app following year of growth

1 Apr 2014

Virgin Money Giving has launched an app for users after reporting that 30 per cent of traffic to its platform...

Join the discussion

Twitter button

@CSFundraising