Share

London Marathon fundraising total rises for fifth year running

London Marathon fundraising total rises for fifth year running
News

London Marathon fundraising total rises for fifth year running 1

Fundraising | Celina Ribeiro | 9 Sep 2011

This year’s Virgin London Marathon has raised £51.8m, a record for both the race and for any single fundraising event in the world.

The April 2011 race’s fundraising total is up by more than £1m on 2010’s record-breaking sum despite the fact that 5 per cent fewer runners actually finished the race. Just under 35,000 runners crossed the finish line this year.

The race has had a strong five years in terms of fundraising, raising more money each year since before the recession.

David Bedford, London Marathon race director, said, "The fact that this figure increased again for the fifth year in a row, despite having fewer finishers, shows just how committed our runners are to raising funds for good causes.

"There is no other marathon that comes close to us as an annual fund raising event. In fact, there is no other annual fund raising event worldwide that raises as much money as we do for charities.

Phil Bishop
9 Sep 2011

Great news on the total raised but it strikes me that the number of finishers is somewhat of a red herring. Most sponorship is channelled through sites like JustGiving and Virgin Money Giving and these take payment for sponsorship up front. Donors pay irrespective of whether the participant finishes or even starts.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

CTG attacks HMRC for breaking promises over implementation of 20 per cent tax on direct mail

16 Apr 2015

Charities have been left unsure how to obey tax rules after HM Revenue & Customs failed to publish...

NCVO and CFG express concerns over government review of business rates

13 Apr 2015

Infrastructure bodies including NCVO and the Charity Finance Group are consulting charities over a government...

Grant-makers face 'big decisions' as a result of 'seismic shift' in commissioning, says report

9 Apr 2015

Charities and funders face big decisions after a “seismic shift” in public service commissioning,...

National Theatre's first chief executive quits citing problems with leadership structure

17 Apr 2015

The National Theatre's first chief executive, Tessa Ross, has resigned after five months at the organisation,...

Legion condemns poppy use on Ukip campaign advert

17 Apr 2015

The Royal British Legion has said that it is working to make sure that its poppy is “never again”...

MoJ stops short of formal investigation into PCC who awarded £500,000 to her own organisation

17 Apr 2015

The Ministry of Justice has said it is not launching a formal investigation into Northumbria police and...

Oxfam trials tap-to-donate technology

17 Apr 2015

Oxfam GB is running a trial of near-field communication technology to allow supporters to both donate...

Ice Bucket Challenge effect brings down average online donation amount

15 Apr 2015

The average online donation fell by 8.6 per cent in 2014 to £63.69, according to a survey by fundraising...

Education charity UCAS broke electronic marketing rules, says Information Commissioner

9 Apr 2015

The Universities and Colleges Admissions Service broke electronic marketing rules because its admission...

Join the discussion

Twitter button

@CSFundraising