NCVO recession giving campaign stalled

Fundraising | Celina Ribeiro | 7 Jul 2009

The giving campaign mooted by NCVO back in January has been delayed as a result of staff changes at the umbrella organisation.

Ann Blackmore (pictured), who took up the position of head of campaigns and communications in June, told Charity News Alert that progress has been delayed due to a change of staff, and that she hopes a campaign will be up and running later in the summer.

In January Blackmore’s predecessor Louis High said that the organisation was working on a campaign, potentially using celebrities, to encourage people to give small amounts of money or time to charities. High revealed that NCVO was planning such a campaign following a blog on Professional Fundraising which called for a recession-focused ‘don’t stop giving’ campaign.

At the time, High said the campaign had been in planning and research for four or five months and that testing had been conducted over the Christmas period. Later on in the year, another NCVO spokesman told PF that the campaign would launch in June or July.

High left the organisation in April and is currently travelling and doing volunteer work in Angola.

Blackmore said that since coming into her new role at NCVO, she has had to review the progress that has been made on the campaign to date.

Back in January High said that his team had already begun talking to other umbrella bodies about running a co-ordinated campaign. Six months later, Blackmore is preparing to do the same.

“There had been preliminary discussions at the beginning of the year, so it was something that had been discussed with some of the leading umbrella bodies. There had been some outlines and proposals, but there hadn’t been an opportunity to work them up,” she said.

“We are really at such an early stage. It’s an idea that we’ve had and I want to talk to colleagues across the sector and see how they react and the best way to take it forward.”

Directory: National Council of Voluntary Organisations (NCVO)
Who's Who: Celina Ribeiro

Comments

[Cancel] | Reply to:

Name *

Email *

Organisation

Job Title

Comments *

Verification *

* Please read our Community Standards

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

Robust but respectful debate
Strongly held opinions
Intelligent relevant discussion
The sharing of relevant experiences
New participants

We will not publish:

Rude, threatening, offensive, obscene or abusive language, or links to such material
Links to commercial organisations or spam postings. The comments board is not an advertising platform
The posting of contact details for yourself or others
Comments intended for malicious purpose or mindless abuse
Comments purporting to be from another person or organisation under false pretences
Gratuitous criticism, commentary or self-promotion
Any material which breaches copyright or privacy laws, or could be considered libellous
The use of the comments board for the pursuit or extension of personal disputes

Be aware:

Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
Comments left by others may not be accurate, do not rely on them as fact
You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

Enjoy the opportunity to express your opinion and respect the right of others to express theirs
Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.