Share

Save the Children launches social media campaign for East Africa appeal

Save the Children launches social media campaign for East Africa appeal
News

Save the Children launches social media campaign for East Africa appeal

Fundraising | Kirsty Weakley | 19 Aug 2011

A Bob Marley single has been released to raise money for Save the Children’s East Africa appeal alongside a large-scale social media campaign.

The 1973 song by Bob Marley and the Wailers High Tide or Low Tide is the soundtrack to a short film about the crisis by film director Kevin MacDonald.

MacDonald had been working on a documentary about Bob Marley when the crisis in Africa unfolded, and said: “When I heard about the horrendous humanitarian crisis going on in East Africa I couldn’t help but wonder what Bob would have felt about it – and how he would have wanted to use his talent and his fame to bring money and attention to the situation – to motivate people to do something.”

Both the film and single can be downloaded for 99p from iTunes, www.imgonnabeyourfriend.org or the Bob Marley Facebook page with all funds raised in the UK going to the Disaster and Emergencies Committee (DEC) appeal.

High Tide or Low Tide was chosen, by the Marley family, for its lyrics “I’m gonna be your friend” which have become the title of the campaign, which uses the Twitter hashtag #beafriend.

Rita Marley said: “Not one child should be denied food nor water. Not one child should suffer.”

More than 150 celebrities or brands have so far agreed to promote the campaign through their social media networks.

Celebrities who have so far posted messages of support online include David Beckham, Lady Gaga, Elton John, Lewis Hamilton and Rihanna.

Organisations supporting the campaign include Universal Music Group, Yahoo, Facebook, Twitter and Google - who posted a link to the campaign video on their homepage on 18 August.

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

SIBs have advantages but face problems with complexity, scale and evidence, BIG report finds

28 Nov 2014

Social impact bonds have several advantages but face challenges to success including complexity, scale...

Charities could lose out on gift aid under devolution settlement, tax experts warn

27 Nov 2014

Proposals from the Smith Commission to give Scotland powers over the rate of income tax will have “significant...

Joint registration between Charity Commission and HMRC delayed

27 Nov 2014

Plans for the Charity Commission and HM Revenue & Customs to set up a joint registration process for...

New policies in place at school following head’s 381 per cent pay rise

28 Nov 2014

The Charity Commission has closed a case reviewing the high pay of a school’s head after finding that...

Joint registration between Charity Commission and HMRC delayed

27 Nov 2014

Plans for the Charity Commission and HM Revenue & Customs to set up a joint registration process for...

NCVO backs Commission's focus on regulation

26 Nov 2014

NCVO supports the Charity Commission’s decision to focus more on regulation, but is cautious about the...

‘The challenge is getting people to use IT systems’

28 Nov 2014

Whatever type of customer-relationship management system charities use, the biggest challenge is convincing...

'Be careful what you say and don't be boring on social media'

27 Nov 2014

Don’t be too serious on social media and be prepared to pay for premium services, delegates at yesterday’s...

'Focus on people as well as technology', IT experts told

27 Nov 2014

IT directors need to learn when to step back and allow others in their organisation to experiment with...

Join the discussion

Twitter button

@CSFundraising