Share

Save the Children launches social media campaign for East Africa appeal

Save the Children launches social media campaign for East Africa appeal
News

Save the Children launches social media campaign for East Africa appeal

Fundraising | Kirsty Weakley | 19 Aug 2011

A Bob Marley single has been released to raise money for Save the Children’s East Africa appeal alongside a large-scale social media campaign.

The 1973 song by Bob Marley and the Wailers High Tide or Low Tide is the soundtrack to a short film about the crisis by film director Kevin MacDonald.

MacDonald had been working on a documentary about Bob Marley when the crisis in Africa unfolded, and said: “When I heard about the horrendous humanitarian crisis going on in East Africa I couldn’t help but wonder what Bob would have felt about it – and how he would have wanted to use his talent and his fame to bring money and attention to the situation – to motivate people to do something.”

Both the film and single can be downloaded for 99p from iTunes, www.imgonnabeyourfriend.org or the Bob Marley Facebook page with all funds raised in the UK going to the Disaster and Emergencies Committee (DEC) appeal.

High Tide or Low Tide was chosen, by the Marley family, for its lyrics “I’m gonna be your friend” which have become the title of the campaign, which uses the Twitter hashtag #beafriend.

Rita Marley said: “Not one child should be denied food nor water. Not one child should suffer.”

More than 150 celebrities or brands have so far agreed to promote the campaign through their social media networks.

Celebrities who have so far posted messages of support online include David Beckham, Lady Gaga, Elton John, Lewis Hamilton and Rihanna.

Organisations supporting the campaign include Universal Music Group, Yahoo, Facebook, Twitter and Google - who posted a link to the campaign video on their homepage on 18 August.

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Golden Lane Housing: Social investment can be 'absolutely the right thing' to do

24 Oct 2014

The director of Golden Lane Housing, the issuer of the first charity bond to be listed on the London Stock...

BeatBullying's technology CIC has not filed accounts with Companies House

22 Oct 2014

A software community interest company set up by the BeatBullying Group in 2012 is almost a year late filing...

Charity Commission to get £9m funding boost and new powers to tackle tax avoidance and terrorism

22 Oct 2014

The Charity Commission will receive £9m of extra funding over the next three years, as well as new powers...

Demonstrate effectiveness or risk losing public trust, charties told

24 Oct 2014

Charities must demonstrate their effectiveness better to the public or face losing trust, David McCullough,...

ITV taking legal advice over Text Santa funding for BeatBullying

24 Oct 2014

ITV has said is taking legal advice over the way the money it from its Text Santa appeal was used by the...

Volunteers no longer happy to 'do what they are told', says report

24 Oct 2014

Volunteers now expecting more from their experience and charities must do more to recruit and retain...

BeatBullying's technology CIC has not filed accounts with Companies House

22 Oct 2014

A software community interest company set up by the BeatBullying Group in 2012 is almost a year late filing...

Blackbaud launches online giving platform for individual fundraisers

17 Oct 2014

Blackbaud has launched its online giving platform, everydayhero, for fundraisers in the UK in a bid to...

Don't dismiss social media 'slacktivists', fundraisers told at IFC

16 Oct 2014

Charities should embrace and love charity ‘slacktivists’ because social is a great ramp for new donors,...

Join the discussion

Twitter button

@CSFundraising