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The decision of a Leicestershire council to potentially limit house-to-house collections to campaigns which return at least 70 per cent of income to charity has been praised by the Charity Retail Association but treated with caution by the Institute of Fundraising.
A Charity Retail Association spokeswoman said the organisation “welcomed the decision” of Corby Council to direct its licensing officers to give serious consideration to rejecting any applications for house-to-house collections licences which deliver less than 70 per cent of income to charity.
“Local authorities have a right to take a lead,” said the spokeswoman, adding that people are concerned about what returns charities get on commercial collections.
A researcher for the CRA, Cristina Osoro-Cangas, told civilsociety.co.uk that the decision was “a step in the right direction” and that ideally the council might have gone yet further. The CRA, however, is not currently actively pushing for 100 per cent of donations to go to shops although it recommends donors give directly to stores.
But the Institute of Fundraising, which has just concluded a consultation process with the licensing officers’ body, the National Association of Licensing and Enforcement Officers, had a different opinion.
The Institute’s director of policy and campaigns, Louise Richards, said that while it was the council’s prerogative to establish its own recommendations, “they have to be even-handed about this”.
“There are expenses involved in any kind of collection. There are costs involved in running a shop and there are costs involved when charities can’t have shops and use commercial collectors. We have always said that whatever policy is in place should provide a level playing field for different types of collection,” she said.
“They need to realise that there are always costs associated with all types of fundraising. At the end of the day the types of questions that should be being asked – how have charities made a difference?”
The Public Fundraising Regulatory Association, which regulates door-to-door fundraising which requires local authority licences, said that the incoming fundraising licensing guidance from NALEO should protect charities from such fundraising return limitations on their licensing applications.
Michael Naidu, acting chair of the PFRA, told CivilSociety.co.uk: “I don't think it is a good idea to ask licensing enforcement officers to make a decision on an appropriate return which are by no means easy to calculate and this proposal in Corby will not have any impact on bogus and fraudulent collections.
“The PFRA is wholly supportive of the guidance for licencing officers being developed by NALEO in close conjunction with the Institute which does not recommend that their members consider the return too the charity. If this clear and reasoned guidance is used then I do not perceive there to be any real threat to any forms of fundraising on the doorstep.”
Alan Wheeler
National Liaison Manager
Textile Recycling Association
16 Aug 2011
Whilst local authorities understandably are concerned about bogus charity collections, setting minimum percentages that must go to "charity" will have no affect on bogus collectors. Bogus collectors operate illegally, they will not bother with licence applications and will continue to operate in Corby and in other places where they have set these highly misguided policies.
Such policies only discriminate against legitimate charitable collections where the charities team up with commercial participators and can raise very substantial sums for their worthy causes.
What these local authorities are also seemingly choosing to ignore are legal responsibilities to ensure that they handle each licence application in a fair and equitable manner.
The 1939 House to House Collections Act clearly states that consideration should be given as to whether the amount applied for Charitable Purpose is adequate. The term Charitable Purpose has a very specific legal meaning and does not include charitable fundraising arms, charity shops etc. This means that if a charity or its fundraising arm does a collection itself then a licensing officer must consider these costs before making a decision on an application. Typically about 80% of all revenue generated by a door to door collection is eaten up by costs, similarly about 80% of the revenue generated by a charity shop goes back into the running of the charity shop and only about 20% goes to the charitable purpose.
So if the likes of Corby and other were to apply these misguided policies fairly (and legally) then no charitable collection will be granted a license and the bogus collectors will continue unhindered.
Clearly this is not at all helpful to any charity.
Peter Storey
19 Aug 2011
Response to [Alan Wheeler]
I think Alan sums up perfectly the flaw in this council's approach. All charities have a mix of activities to generate funds, which come with varying levels of cost and thus, gross contribution. Clothing collections and charity retail are essentially similar high volume/high cost activities. The costs of third party clothing collections are simply more immediately visible to the lay observer by the nature of the business relationship between collector and charity.
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Peter Munro
20 Aug 2011
When Alan Wheeler says that 80% of all revenue generated by a door to door collection is eaten up by costs, is he talking about collection of goods or money ? For collection of goods, it seems ridiculously high, even if paying collection staff, for money it seems unreasonable.
When I collected furniture for a charity to resell or give to destitute families, we had no difficulty in getting volunteers to collect, and the costs were vehicle, fuel and insurance - no more than 15% of the income raised; when we collected books it was even lower.
I wonder if Alan Wheeler's 80% includes a huge profit margin for the company collecting on behalf of the charity. I accept that few companies are going to collect on a regular basis for charities for nothing however I wonder how much is their markup.
[Reply]
Alan Wheeler
National Liaison Manager
Textile Recycling Association
24 Aug 2011
Response to [Peter Munro]
In response to Peter Munro.
The 80% cost figure is very straight forward and I believe this is made clear in my original response.
Any charity or collector that collects used clothing will be able to sell their goods at the current market value, but they have to deduct their costs, which for used clothing typically accounts for 80% of the current value of the used clothing collected.
The profitability of used clothing collections has been eroded recently not only because of rising fuel costs and other overheads, but because of declining collection rates which can partly be explained by increased thefts.
Whilst collection costs of 15% for a furniture collection seems very laudable I would expect the collection costs for furniture collections to be relatively lower. I am also not sure how they can be compared to clothing collections? Some items of second hand furniture can be sold for tens if not hundreds of pounds and yet you may only have to go to a few houses in a day to pick up these goods. I also note that Mr Munro states that he collected (not collects) furniture and depending on when these collections took place this would have a notable impact on collection costs.
There is also the matter of scale to consider. Smaller clothing collections, operating in a handful of streets, should in theory be able to keep their costs down, but legitimate charitable clothing collections raise millions of pounds annually for charity and we know that a number of charities have received six figure annual incomes where they have teamed up commercial partners. In order for any collector (whether it is a charity itself or commercial partner) to generate such net profits, they have to invest substantially in collection infrastructure, make visits to thousands of households a day, every working day of the year and usually use paid staff. There are of course substantial costs but the net profit generated can be large because of the relatively large amounts of clothing that are still collected (despite declining returns).
Furthermore, the reason why clothing collectors are not making huge net profits and are not deliberately keeping the amount that they can pay to their charity partners artificially low, is because anybody could come along and offer substantially more money to charities than others to consolidate their market share? This has not been done, because profit margins are tight and it is only through volumes of collection that substantial net profits can be realised.
Readers may also be interested to know that the Textile Recycling Association has both the collection arms of charities and private businesses amongst its membership. One of our primary objectives is to increase the amount of clothing and textiles collected for re-use and recycling and we believe that both charities and commercial operators have a very important role to play and we endeavour to take an objective view on how this can be achieved.
[Reply]