Share

Council's collections licence rules divide Institute and Charity Retail Association opinion

Council's collections licence rules divide Institute and Charity Retail Association opinion
News

Council's collections licence rules divide Institute and Charity Retail Association opinion 4

Fundraising | Celina Ribeiro | 16 Aug 2011

The decision of a Leicestershire council to potentially limit house-to-house collections to campaigns which return at least 70 per cent of income to charity has been praised by the Charity Retail Association but treated with caution by the Institute of Fundraising.

A Charity Retail Association spokeswoman said the organisation “welcomed the decision” of Corby Council to direct its licensing officers to give serious consideration to rejecting any applications for house-to-house collections licences which deliver less than 70 per cent of income to charity.

“Local authorities have a right to take a lead,” said the spokeswoman, adding that people are concerned about what returns charities get on commercial collections.

A researcher for the CRA, Cristina Osoro-Cangas, told civilsociety.co.uk that the decision was “a step in the right direction” and that ideally the council might have gone yet further. The CRA, however, is not currently actively pushing for 100 per cent of donations to go to shops although it recommends donors give directly to stores.

But the Institute of Fundraising, which has just concluded a consultation process with the licensing officers’ body, the National Association of Licensing and Enforcement Officers, had a different opinion.

The Institute’s director of policy and campaigns, Louise Richards, said that while it was the council’s prerogative to establish its own recommendations, “they have to be even-handed about this”.

“There are expenses involved in any kind of collection. There are costs involved in running a shop and there are costs involved when charities can’t have shops and use commercial collectors. We have always said that whatever policy is in place should provide a level playing field for different types of collection,” she said.

“They need to realise that there are always costs associated with all types of fundraising. At the end of the day the types of questions that should be being asked – how have charities made a difference?”

No real threat to other fundraising forms

The Public Fundraising Regulatory Association, which regulates door-to-door fundraising which requires local authority licences, said that the incoming fundraising licensing guidance from NALEO should protect charities from such fundraising return limitations on their licensing applications.

Michael Naidu, acting chair of the PFRA, told CivilSociety.co.uk: “I don't think it is a good idea to ask licensing enforcement officers to make a decision on an appropriate return which are by no means easy to calculate and this proposal in Corby will not have any impact on bogus and fraudulent collections.
 
“The PFRA is wholly supportive of the guidance for licencing officers being developed by NALEO in close conjunction with the Institute which does not recommend that their members consider the return too the charity. If this clear and reasoned guidance is used then I do not perceive there to be any real threat to any forms of fundraising on the doorstep.”

Peter Munro
20 Aug 2011

When Alan Wheeler says that 80% of all revenue generated by a door to door collection is eaten up by costs, is he talking about collection of goods or money ? For collection of goods, it seems ridiculously high, even if paying collection staff, for money it seems unreasonable.

When I collected furniture for a charity to resell or give to destitute families, we had no difficulty in getting volunteers to collect, and the costs were vehicle, fuel and insurance - no more than 15% of the income raised; when we collected books it was even lower.

I wonder if Alan Wheeler's 80% includes a huge profit margin for the company collecting on behalf of the charity. I accept that few companies are going to collect on a regular basis for charities for nothing however I wonder how much is their markup.

Alan Wheeler
National Liaison Manager
Textile Recycling Association
24 Aug 2011
Response to [Peter Munro]

In response to Peter Munro.

The 80% cost figure is very straight forward and I believe this is made clear in my original response.

Any charity or collector that collects used clothing will be able to sell their goods at the current market value, but they have to deduct their costs, which for used clothing typically accounts for 80% of the current value of the used clothing collected.

The profitability of used clothing collections has been eroded recently not only because of rising fuel costs and other overheads, but because of declining collection rates which can partly be explained by increased thefts.

Whilst collection costs of 15% for a furniture collection seems very laudable I would expect the collection costs for furniture collections to be relatively lower. I am also not sure how they can be compared to clothing collections? Some items of second hand furniture can be sold for tens if not hundreds of pounds and yet you may only have to go to a few houses in a day to pick up these goods. I also note that Mr Munro states that he collected (not collects) furniture and depending on when these collections took place this would have a notable impact on collection costs.

There is also the matter of scale to consider. Smaller clothing collections, operating in a handful of streets, should in theory be able to keep their costs down, but legitimate charitable clothing collections raise millions of pounds annually for charity and we know that a number of charities have received six figure annual incomes where they have teamed up commercial partners. In order for any collector (whether it is a charity itself or commercial partner) to generate such net profits, they have to invest substantially in collection infrastructure, make visits to thousands of households a day, every working day of the year and usually use paid staff. There are of course substantial costs but the net profit generated can be large because of the relatively large amounts of clothing that are still collected (despite declining returns).

Furthermore, the reason why clothing collectors are not making huge net profits and are not deliberately keeping the amount that they can pay to their charity partners artificially low, is because anybody could come along and offer substantially more money to charities than others to consolidate their market share? This has not been done, because profit margins are tight and it is only through volumes of collection that substantial net profits can be realised.

Readers may also be interested to know that the Textile Recycling Association has both the collection arms of charities and private businesses amongst its membership. One of our primary objectives is to increase the amount of clothing and textiles collected for re-use and recycling and we believe that both charities and commercial operators have a very important role to play and we endeavour to take an objective view on how this can be achieved.

Alan Wheeler
National Liaison Manager
Textile Recycling Association
16 Aug 2011

Whilst local authorities understandably are concerned about bogus charity collections, setting minimum percentages that must go to "charity" will have no affect on bogus collectors. Bogus collectors operate illegally, they will not bother with licence applications and will continue to operate in Corby and in other places where they have set these highly misguided policies.

Such policies only discriminate against legitimate charitable collections where the charities team up with commercial participators and can raise very substantial sums for their worthy causes.

What these local authorities are also seemingly choosing to ignore are legal responsibilities to ensure that they handle each licence application in a fair and equitable manner.

The 1939 House to House Collections Act clearly states that consideration should be given as to whether the amount applied for Charitable Purpose is adequate. The term Charitable Purpose has a very specific legal meaning and does not include charitable fundraising arms, charity shops etc. This means that if a charity or its fundraising arm does a collection itself then a licensing officer must consider these costs before making a decision on an application. Typically about 80% of all revenue generated by a door to door collection is eaten up by costs, similarly about 80% of the revenue generated by a charity shop goes back into the running of the charity shop and only about 20% goes to the charitable purpose.

So if the likes of Corby and other were to apply these misguided policies fairly (and legally) then no charitable collection will be granted a license and the bogus collectors will continue unhindered.
Clearly this is not at all helpful to any charity.

Peter Storey
19 Aug 2011
Response to [Alan Wheeler]

I think Alan sums up perfectly the flaw in this council's approach. All charities have a mix of activities to generate funds, which come with varying levels of cost and thus, gross contribution. Clothing collections and charity retail are essentially similar high volume/high cost activities. The costs of third party clothing collections are simply more immediately visible to the lay observer by the nature of the business relationship between collector and charity.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

emailalert

Tribunal upholds Commission's merger decision but orders changes

24 May 2012

The Charity Tribunal has upheld the Charity Commission’s decision to allow two independent schools in...

Tender is issued for £200m National Citizen Service contracts

24 May 2012

The Department for Education has issued an invitation to tender for delivery of the National Citizen Service...

Trustees 'should be free to seek total return investments without approval'

24 May 2012

The Charity Law Association has recommended trustees are given the legal freedom to invest on a total...

Tribunal upholds Commission's merger decision but orders changes

24 May 2012

The Charity Tribunal has upheld the Charity Commission’s decision to allow two independent schools in...

BIS consultation on volunteer-led events criticised

24 May 2012

A consultation launched by the Department for Business, Innovation and Skills has been criticised for...

Missing People plans to use Twitter to find child runaways

24 May 2012

Missing People is hoping to track down missing children using Twitter.

Charities in Twitter storm over balloon releases

24 May 2012

Charities are being urged to abandon balloon releases in a Twitter a campaign.

Missing People plans to use Twitter to find child runaways

24 May 2012

Missing People is hoping to track down missing children using Twitter.

Marie Curie opens national support centre and adds 140 staff

21 May 2012

Marie Curie Cancer Care has officially opened its new national support centre in Pontypool, Wales, creating...

Join the discussion

Twitter button

@CSFundraising