Sales of vintage increase by a third for Oxfam online

Fundraising | Celina Ribeiro | 25 Jul 2011

Oxfam’s move to capitalise on the ongoing trend for vintage fashion has paid off, with the charity now receiving more than 6,000 visits a week on its online vintage store.

Sales of vintage items by Oxfam has increased by 34 per cent since the development organisation set up a dedicated online vintage store in April last year, the first of its kind in the UK. Prior to that vintage items were sold in the general second hand clothes site.

The news comes as Oxfam prepares to set up its replica of its first ever charity shop (pictured) at the Vintage Festival at Southbank later this week, the festival itself a sign of how mainstream and popular vintage fashion and paraphernalia has become. A survey by YouGov for Oxfam found that a third of women prefer vintage items to new ones.

Sarah Farquhar, head of retail at Oxfam, said: "We're seeing a real resurgence in the popularity of vintage fashion, particularly since the economic downturn when people want their money to go further."

Directory: Oxfam

Comments

[Cancel] | Reply to:

Name *

Email *

Organisation

Job Title

Comments *

Verification *

* Please read our Community Standards

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

Robust but respectful debate
Strongly held opinions
Intelligent relevant discussion
The sharing of relevant experiences
New participants

We will not publish:

Rude, threatening, offensive, obscene or abusive language, or links to such material
Links to commercial organisations or spam postings. The comments board is not an advertising platform
The posting of contact details for yourself or others
Comments intended for malicious purpose or mindless abuse
Comments purporting to be from another person or organisation under false pretences
Gratuitous criticism, commentary or self-promotion
Any material which breaches copyright or privacy laws, or could be considered libellous
The use of the comments board for the pursuit or extension of personal disputes

Be aware:

Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
Comments left by others may not be accurate, do not rely on them as fact
You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

Enjoy the opportunity to express your opinion and respect the right of others to express theirs
Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.