Danielle Atkinson

Danielle Atkinson

Assistant director, public fundraising, Breast Cancer Now from 2015

Danielle Atkinson is assistant director, public fundraising at Breast Cancer Now.  

She joined Breast Cancer Campaign as head of public fundraising in 2014, which merged with Breakthrough Breast Cancer to form Breast Cancer Now in 2015.

She was previously head of Merlin fundraising integration at Save the Children UK, where she was responsible for imbeddig Merlin's fundraising and digital functions within Save the Children UK.

Before that she was head of digital and individual giving at Merlin, where she is responsible for significantly increasing their voluntary income through a variety of direct and digital marketing channels, including the website. Previously she worked at Save the Children and the British Red Cross.


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Poppy installation at the Tower of London

We asked four fundraisers to select their favourite campaigns from 2014.  They could choose anything, whether from the charity, commercial or political sectors, fundraising or awareness-raising, from the UK or abroad.

Danielle Atkinson: 'It was about balancing the emotion of how you felt with the job you knew needed to be done'

After managing the transfer of Merlin’s fundraising department to Save the Children, Danielle Atkinson is back on the frontline as head of public fundraising at Breast Cancer Campaign. She talks mergers and embracing the pink fog.

Fundraising on peanuts - Merlin's Plumpy'Nut Challenge campaign

With limited budget but a zeal for Twitter, Merlin launched the Plumpy’Nut Challenge. Danielle Atkinson explains how the charity utilised social media to engage a cold audience in this food challenge.

Ruth Ruderham, Helen Calder, Oisin Lunny, Danielle Atkinson

Has mobile fundraising underperformed for charities so far? Fundraising magazine, supported by OpenMarket, pulled together some top fundraisers to discuss what mobile has done for us lately.

Who's top dog? Fundraising's 50 Most Influential 2013

The fundraisers have spoken. The annual poll of the fundraising world’s 50 Most Influential people is revealed.

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