Danielle Atkinson

Danielle Atkinson

Danielle Atkinson will start the newly created role of head of public fundraising at Breast Cancer Campaign in May 2014.

She was previously head of Merlin fundraising integration at Save the Children UK, where she was responsible for imbeddig Merlin's fundraising and digital functions within Save the Children UK.

Before that she was head of digital and individual giving at Merlin, where she is responsible for significantly increasing their voluntary income through a variety of direct and digital marketing channels, including the website. Previously she worked at Save the Children and the British Red Cross.

 

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Fundraising on peanuts - Merlin's Plumpy'Nut Challenge campaign

With limited budget but a zeal for Twitter, Merlin launched the Plumpy’Nut Challenge. Danielle Atkinson explains how the charity utilised social media to engage a cold audience in this food challenge.

Ruth Ruderham, Helen Calder, Oisin Lunny, Danielle Atkinson

Has mobile fundraising underperformed for charities so far? Fundraising magazine, supported by OpenMarket, pulled together some top fundraisers to discuss what mobile has done for us lately.

Who's top dog? Fundraising's 50 Most Influential 2013

The fundraisers have spoken. The annual poll of the fundraising world’s 50 Most Influential people is revealed.

On again/off again: Merlin's integrated online-direct mail appeals

Merlin’s first attempt to integrate an online and off-line Christmas fundraising appeal didn’t quite reach target. But second time around, the online efforts paid off explains Danielle Atkinson.

Displaying 1 to 4 (of 4)

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