Danielle Atkinson

Danielle Atkinson

Assistant director, public fundraising, Breast Cancer Now from 2015

Danielle Atkinson is assistant director, public fundraising at Breast Cancer Now.  

She joined Breast Cancer Campaign as head of public fundraising in 2014, which merged with Breakthrough Breast Cancer to form Breast Cancer Now in 2015.

She was previously head of Merlin fundraising integration at Save the Children UK, where she was responsible for imbeddig Merlin's fundraising and digital functions within Save the Children UK.

Before that she was head of digital and individual giving at Merlin, where she is responsible for significantly increasing their voluntary income through a variety of direct and digital marketing channels, including the website. Previously she worked at Save the Children and the British Red Cross.

 

Is this profile up-to-date? If not, please let us know at whoswho@civilsociety.co.uk

Displaying 1 to 5 (of 5)

Poppy installation at the Tower of London

We asked four fundraisers to select their favourite campaigns from 2014.  They could choose anything, whether from the charity, commercial or political sectors, fundraising or awareness-raising, from the UK or abroad.

Danielle Atkinson: 'It was about balancing the emotion of how you felt with the job you knew needed to be done'

After managing the transfer of Merlin’s fundraising department to Save the Children, Danielle Atkinson is back on the frontline as head of public fundraising at Breast Cancer Campaign. She talks mergers and embracing the pink fog.

Fundraising on peanuts - Merlin's Plumpy'Nut Challenge campaign

With limited budget but a zeal for Twitter, Merlin launched the Plumpy’Nut Challenge. Danielle Atkinson explains how the charity utilised social media to engage a cold audience in this food challenge.

Ruth Ruderham, Helen Calder, Oisin Lunny, Danielle Atkinson

Has mobile fundraising underperformed for charities so far? Fundraising magazine, supported by OpenMarket, pulled together some top fundraisers to discuss what mobile has done for us lately.

Who's top dog? Fundraising's 50 Most Influential 2013

The fundraisers have spoken. The annual poll of the fundraising world’s 50 Most Influential people is revealed.

Displaying 1 to 5 (of 5)

Directory

Search the Directory

 

The Civil Society Directory is a comprehensive and effective resource for finding organisations and people in the sector.

Celina Ribeiro (43) Stephen Cotterill (15) Hugh Radojev (14) David Ainsworth (12) Tania Mason (10) Alistair McLean (5) Jenna Pudelek (5) Cathy Pharoah (4) Kirsty Weakley (4) Richard Radcliffe (3)
Lucy Gower (3) Emily Corfe (3) Giles Pegram (2) Tony Elischer (2) Stephen Pidgeon (2) Ian MacQuillin (2) Gemma Ware (2) Kevin Waudby (2) Lindsay Dalton-Hopwood (2) Jonathan Last (2) Alex McDowell (2) Alice Sharman (2) Paul Stein (2) Vibeka Mair (1) Lucy Caldicott (1) Sir Thomas Hughes-Hallett (1) Liz Monks (1) Michael Naidu (1) Ian Oakley-Smith (1) Louise Parkes (1) Alan Gosschalk (1) Lyndall Stein (1) Lorraine Owens (1) Kerry Glazer (1) Judith Rich (1) Andy Taylor (1) Reuben Turner (1) Neal Green (1) Sean Kelly (1) Tania Cohen (1) Jonathon Grapsas (1) Diane Sim (1) Tim Hunter (1) Colin Lloyd (1) Andrew Jones (1) Richard Weighell (1) Peter Storey (1) Scott Gray (1) Niki May Young (1) Stephen Hammersley (1) Danielle Atkinson (1) Joe Jenkins (1) Liz Tait (1) Dharmendra Kanani (1) Matthew Sherrington (1) Wanda Hamilton (1) Caroline Beaumont (1) Nick Mason (1) Imogen Ward (1) Martyn Turner (1) Tracy Griffin (1) Peter Lewis (1) Claire Brown (1) Douglas Rouse (1) Josephine Job (1) Helen McEachern (1) Lesley Pinder (1) Nick Aldridge (1) Zoe Amar (1) Fiona Kirk (1) Kawika Solidum (1) Helen Cable (1) Jerome Moisan (1) Helena Sharpstone (1) Becki Jupp (1) Bethan Holloway (1) Tish Ley (1) Tom Traynor (1) Bertie Bosrédon (1) Gail Cookson (1) Gill Warnock (1) Ciara Bosworth (1) Simon Burne (1) Tobin Aldrich (1) Bridget Gardiner (1) Lisa Clavering (1) Mia Campbell (1) Jen Dougan (1) Kate Jacques (1) Ben Supple (1) Christine Jenkins (1) Jayne Cromwell (1) Lorraine Clifton (1) Alana Tubasei (1) Catherine Miles (1) Eleanor Harrison (1) Dan Fletcher (1) Anthony Newman (1) John Hume (1)
Less +++ More +++

Investing in line: responsible investment explained

23 Aug 2016

Helen Lowe introduces the concept of responsible investment and some of the key talking points. ...

How charities can avoid problems with corporate sponsorships

28 Jul 2016

Alison Hone highlights some common pitfalls for charities when entering a corporate sponsorship, and explains...

How your charity can create an effective procurement strategy

27 Jul 2016

Kavita Cooper says charities should use the quieter summer months to prepare for busier times ahead.

Orlando Fraser: ‘We take the Commission’s independence just as seriously as we take the sector’s’

12 May 2016

Orlando Fraser, Charity Commission board member, tells Kirsty Weakley that the regulator is committed...

Come on board: The RNLI's journey to permission-led fundraising

18 Mar 2016

From next year, the Royal National Lifeboat Institution will only ask for money from people who have given...

Do representative forums offer real involvement or lip service?

5 Jan 2016

Dimensions, the charity that supports people with learning disabilities, works hard to give a voice to...

Social media - how to make sure you comply with employment law

4 Mar 2016

Gearalt Fahy, partner at 3volution, examines some of the challenges for employers created by the rise...

Four ways that innovation can be the solution for charities

1 Mar 2016

Based on his experiences at Relate, Chris Sherwood suggests four ways to innovate your way out of a difficult...

Business intelligence solutions for charities

3 Feb 2016

Businesses and charities are increasingly adopting business intelligence solutions. Gareth Jones investigates...