Danielle Atkinson

Danielle Atkinson

Danielle Atkinson will start the newly created role of head of public fundraising at Breast Cancer Campaign in May 2014.

She was previously head of Merlin fundraising integration at Save the Children UK, where she was responsible for imbeddig Merlin's fundraising and digital functions within Save the Children UK.

Before that she was head of digital and individual giving at Merlin, where she is responsible for significantly increasing their voluntary income through a variety of direct and digital marketing channels, including the website. Previously she worked at Save the Children and the British Red Cross.

 

Is this profile up-to-date? If not, please let us know at whoswho@civilsociety.co.uk

Displaying 1 to 6 (of 6)

Poppy installation at the Tower of London

We asked four fundraisers to select their favourite campaigns from 2014.  They could choose anything, whether from the charity, commercial or political sectors, fundraising or awareness-raising, from the UK or abroad.

Danielle Atkinson: 'It was about balancing the emotion of how you felt with the job you knew needed to be done'

After managing the transfer of Merlin’s fundraising department to Save the Children, Danielle Atkinson is back on the frontline as head of public fundraising at Breast Cancer Campaign. She talks mergers and embracing the pink fog.

Fundraising on peanuts - Merlin's Plumpy'Nut Challenge campaign

With limited budget but a zeal for Twitter, Merlin launched the Plumpy’Nut Challenge. Danielle Atkinson explains how the charity utilised social media to engage a cold audience in this food challenge.

Ruth Ruderham, Helen Calder, Oisin Lunny, Danielle Atkinson

Has mobile fundraising underperformed for charities so far? Fundraising magazine, supported by OpenMarket, pulled together some top fundraisers to discuss what mobile has done for us lately.

Who's top dog? Fundraising's 50 Most Influential 2013

The fundraisers have spoken. The annual poll of the fundraising world’s 50 Most Influential people is revealed.

On again/off again: Merlin's integrated online-direct mail appeals

Merlin’s first attempt to integrate an online and off-line Christmas fundraising appeal didn’t quite reach target. But second time around, the online efforts paid off explains Danielle Atkinson.

Displaying 1 to 6 (of 6)

Directory

Search the Directory

 

The Civil Society Directory is a comprehensive and effective resource for finding organisations and people in the sector.

Celina Ribeiro (75) Gemma Ware (23) Tania Mason (14) Tony Elischer (10) Cathy Pharoah (7) Vibeka Mair (6) Richard Radcliffe (6) Alistair McLean (5) Jenna Pudelek (5) Stephen Pidgeon (4)
Jonathan Air (4) Ian MacQuillin (4) Ian Allsop (4) Beth Breeze (3) Ben Wittenberg (3) Joe Saxton (3) Ruth Ruderham (3) Sean Kelly (3) Michael Dent (3) Mal Warwick (3) Scott Gray (3) Lucy Gower (3) David Ainsworth (3) Stephen Cotterill (3) Lindsay Boswell (2) Lucy Caldicott (2) Liz Monks (2) Giles Pegram (2) Karl Wilding (2) Adrian Beney (2) Bernard Ross (2) Bryan Miller (2) Kimberley Mackenzie (2) Derek Humphries (2) Lyndall Stein (2) David Burrows (2) Judith Rich (2) Chris East (2) Andy Taylor (2) Mark Coote (2) Morag Fleming (2) Jonathon Grapsas (2) Andrew Jones (2) Kevin Kibble (2) Jay Kennedy (2) Peter Storey (2) Danielle Atkinson (2) Caroline Beaumont (2) Martyn Turner (2) Kirsty Weakley (2) Kevin Waudby (2) Lindsay Dalton-Hopwood (2) Jonathan Last (2) Alex McDowell (2) Alice Sharman (2) Mark Astarita (1) David Emerson (1) Glen Gilson (1) Richard Gutch (1) Sir Thomas Hughes-Hallett (1) Aneesha Moreira (1) Michael Naidu (1) Ian Oakley-Smith (1) Anne-Marie Piper (1) Gerry Salole (1) Jo Swinhoe (1) John Trampleasure (1) Adam Rothwell (1) Carolyne Coupel (1) Clare Segal (1) Lorraine Owens (1) Ben Morrison (1) Alan Booth (1) Amanda Powell-Smith (1) Alan Clayton (1) Alex Michael (1) Jonathan Waddingham (1) Mick Aldridge (1) Kerry Glazer (1) Stephen George (1) Karen Bigwood (1) George Cameron (1) Jen Shang (1) Joe White (1) Matthew Iredale (1) Charlene Asamoah (1) Pauline Broomhead (1) Ian Pearson (1) Geraldine Cetin (1) Gordon Michie (1) Reuben Turner (1) Caroline Howe (1) Chris Williams (1) Eric Grounds (1) John Grain (1) Fiona Dawe (1) Neal Green (1) Jim Brackin (1) James Milligan (1) Ivan Wainewright (1) Mairi Morrison (1) Marina Campbell (1) Hannah Kelsall-Joel (1) Martin Gill (1) Martin Campbell (1) James Julien (1) Jane Harris (1) Gareth Simpson (1) John McGauley (1) Mark Bishop (1) Eric Low (1) Michele Madden (1) Richard Harrison (1) Paul Farthing (1) Andrew Watt (1) Karen Willis (1) Libby Scott (1) Jackie Mendoza (1) Max Du Bois (1) Jonathan Farnhill (1) Kate Hoelter (1) Kate Higgins (1) Jon Scourse (1) Ken Burnett (1) Tania Cohen (1) John Tate (1) Diane Sim (1) Maeve Sherlock (1) Tim Hunter (1) Dame Mary Marsh (1) Rosamund McCarthy (1) Richard Weighell (1) Martin Jervis (1) Linda Laurance (1) Matthew Duncan (1) Bethan Wood (1) Lena Baumgartner (1) Mark Roper (1) Fraser Simpson (1) Jim K Myers (1) Kim Sutton (1) Niki May Young (1) Liz Peltz (1) Marc Bowker (1) Stephen Hammersley (1) Jayne Phenton (1) Luke Boulton (1) Douglas Graham (1) Gill Cannon (1) Jean Lambert (1) James Allport (1) Dharmendra Kanani (1) Peter O'Hara (1) Matthew Sherrington (1) Wanda Hamilton (1) Nick Mason (1) Meg Abdy (1) Imogen Ward (1) Tracy Griffin (1) Peter Lewis (1) Claire Brown (1) Douglas Rouse (1) Josephine Job (1) Lesley Pinder (1) Fiona Kirk (1) Helen Cable (1) Jerome Moisan (1) Helena Sharpstone (1) Bethan Holloway (1) Tish Ley (1) Tom Traynor (1) Gail Cookson (1) Gill Warnock (1) Ciara Bosworth (1) Simon Burne (1) Tobin Aldrich (1) Bridget Gardiner (1) Lisa Clavering (1) Mia Campbell (1) Kate Jacques (1) Ben Supple (1) Christine Jenkins (1) Jayne Cromwell (1) Lorraine Clifton (1) Catherine Miles (1)
Less +++ More +++

Neil Cleeveley: local infrastructure must show why it is valuable

26 Mar 2015

Navca’s chief executive Neil Cleeveley tells Kirsty Weakley that local infrastructure bodies need to...

Farewell to CIFs? Charity Authorised Investment Funds explained

19 Mar 2015

Kate Rogers analyses the story behind the Budget announcement of a new Charity Authorised Investment Fund...

The Wellcome Trust's investment strategy

10 Mar 2015

With a value of £18bn, the Wellcome Trust’s investment portfolio is the largest of all UK charities....

'Open and honest': The treasurer and finance director relationship

13 Mar 2015

The January issue of Governance carried an article about the relationship between the key board member...

Clic Sargent: a journey of transformation

12 Jan 2015

Three years ago Clic Sargent was facing a big black hole in its finances. Jonathan Plumtree explains what...

Girlguiding: from operational to strategic

12 Jan 2015

Gill Slocombe, chair of Girlguiding, describes how this very large membership body adapted its governance...

Digital governance: the board, the internet and social media

13 Mar 2015

A British Council poll recently declared the invention of the internet the most momentous event of the...

Is social media a blessing or a curse?

12 Mar 2015

Social media is here to stay. Roberta Doyle weighs up the positive and negative aspects that trustees...

Data protection: What boards need to know

1 Mar 2015

As the number of fines increases, data protection is becoming an increasingly important issue for boards,...