How to start major donor fundraising from scratch
Expert advice

How to start major donor fundraising from scratch

24 Nov 2015 | Paul Stein

Major donor fundraising can look like a far-off, but glistening pot of gold. How can charities get to this potential lucrative market? Paul Stein explains how charities can access this revenue steam.


How to start major donor fundraising from scratch

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Spot the difference: imitation in fundraising campaigns

Déjà vu is an occupational hazard in fundraising. When fundraisers are as obsessed with innovation as boards are with minimising risk, imitation is inevitable. Hugh Radojev compares some of the more similar fundraising campaigns of 2015.

Who are the major donor gatekeepers? And what do they want from us?

Any major donor fundraiser knows that getting access to wealthy individuals can be a challenge. There’s a plethora of advisers, asset managers, bankers and other handlers between you and the prize. Stephen Cotterill takes a look at whether this can be turned to your advantage.

Richard Hawkes: 'It’s absolutely right that we pay fundraisers, but we have to get the practice right'

Richard Hawkes caused quite a stir when he left Scope in May after five and a half years. A few months later and he is back in the saddle in a newly-created role of chief executive at the British Asian Trust.

How Diabetes UK became the first charity to offer mobile membership

Regular giving by mobile has become old hat. Diabetes UK is innovating by offering membership on mobile. George Child explains how it’s doing it.

Driving income growth through a charity's brand

Hope and Homes for Children intends to increase income from £7m to £30m a year by 2022. Boris Pomroy says its brand will be the primary engine for growth.

How a sculpture trail cut through

A sculpture trail is nothing new to fundraising, but Wallace & Gromit’s Grand Appeal has cut through. Nicola Masters says a mature and multi-channel approach is key.

Alana Tubasei, Sense: 'What we are looking for is a major step-change'

Despite having a global income of £82m, Sense UK and Sense International is continuing to set aspirational targets, says Alana Tubasei.

Why the personal touch can be profitable in corporate partnerships

Breast Cancer Care’s 18-year partnership with BHS raised more in the last 12 months than in the previous three years combined. Sara Rees and Hannah Sanders explain that the personal touch made for a better and more profitable relationship.

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