Can't touch this: Cancer Research UK's World Cancer Day
Case studies

Can't touch this: Cancer Research UK's World Cancer Day

16 Sep 2016

As contactless payment technology becomes the norm, we look at two charities that are testing its value: Blue Cross and Cancer Research UK.

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Can't touch this: Cancer Research UK's World Cancer Day

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Can't touch this: Tap dogs – Blue Cross’s contactless dog coat initiative

As contactless payment technology becomes the norm, we look at two charities that are testing its value: Blue Cross and Cancer Research UK.

Why being on the front line shaped our digital transformation

MSF UK needed to reboot its engagement with supporters in the digital realm. James Kliffen explains how the charity’s core value of witnessing shaped its digital transformation.

Unicef NextGen: Engaging with millennials is the key to unlocking more funds and volunteers

Unicef’s NextGen initiative engages millennial supporters in major cities to volunteer and fundraise. Layla Yarjani and Hortense Decaux explain how the London network got up and running.

Charity begins at home: Getting personal with your donors

Interserve gets personal with its donors, attempting to personally visit all who give more than £200. Alastair McIver invites a cultural shift in the way we treat supporters.

Community action: The rise of Anthony Nolan's community fundraising programme

Anthony Nolan’s community fundraising is on the rise. It hasn’t done cold recruitment and it doesn’t have any events. Lisa Clavering explains how it has done it.

Off the shelf: Scope's charity shop balance

Scope’s extensive shop network provides income and an opportunity for campaigning work. David Styles says it’s a valuable, but delicate, balance to strike.

State of emergency: the ongoing transformation of the Disasters Emergency Committee

Appeals for two disasters over a decade apart highlight how the DEC has transformed its fundraising, finds Hugh Radojev.

But now I see: Blind Veterans UK exlplains its brand transformation

A radical brand transformation paved the way for a record-breaking year for fundraising at Blind Veterans UK in 2015. Andrew Jones explains how a future-focused brand provided a springboard for a forward-looking centenary year.

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