Steve Andrews is chairman and managing director of Whitewater, which merged with the Direct Marketing Group in 2007 under the Whitewater name. The organisation provides a range of services to the sector bringing fundraisers and donors closer together via direct marketing.
Prior to the merger Steve was also director of charity marketing at DMG.
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The gap between how inspiring charities’ work can be, and how inspired donors are by their communication from charities, can be huge. Steve Andrews discusses the importance of pure, unadulterated feedback and how the Glass Workshop will be a real-time case study in donor communication.
Confidence in the sector is beginning to fall. Donors are more cynical than ever when it comes to trusting charities to spend their cash effectively. Is there anything fundraisers can do about it? Steve Andrews asks the question
They gave us the hippy movement, disco, equal rights and the campaign for nuclear disarmament. Will they also leave charities a legacy? Becky Slack looks at the potential baby boomers hold for fundraisers.
Displaying 1 to 3 (of 3)
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21 May 2012
While the Catholic Care case captured all the headlines, the Equality Act exemptions also have other implications,...
21 May 2012
Thinking of setting up a trading arm? Malcolm Lynch navigates the potential pitfalls.
21 May 2012
Mark Keenan explores the implications of the case of RSPCA v Gill on charity finance litigation.
21 May 2012
Mark Keenan explores the implications of the case of RSPCA v Gill on charity finance litigation.
3 May 2012
The issue of trustee payment continues to divide the sector. Amy Gordon sets out the legal position, David...
2 May 2012
Rachel Castle tells a charity how it can include children in its volunteering programme.
23 Mar 2012
To help charities and social enterprises develop a solid online presence, Darren Langham and Matt Tullett...
22 Feb 2012
Cancer Research UK has announced that it is developing a new smartphone app that will provide more services,...
8 Feb 2012
New regulations which will affect all Scottish charity websites have been tabled in the Scottish Parliament...
15 Oct 2012
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19 Nov 2012
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