Stephen Pidgeon is chairman and founder of marketing agency Tangible Response, previously Target Direct. In over 25 years of agency life, Pidgeon has worked with nearly 200 national charities in the UK and overseas. He began his career in marketing at Observer Offers and set up the fundraising unit at Brann.
He is a trustee and fellow of the Institute of Fundraising and chairs its standards committee.
In the summer of 2009 Pidgeon set up a new European training consultancy with Professor Adrian Sargeant of Indiana University. The pair will travel Europe teaching the Institute of Fundraising’s Certificate in Excellence to fundraisers.
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The debate over the use of enclosures in direct mail is a long-running and contentious one, full of hyperbole and hysteria. This month Fundraising looks at the history of the enclosures issue and gives voice to the two ends of the spectrum for an adult and expert debate on the topic.
The sector must crack down on cynical mail inserts or face supporter wrath and the heavy hand of government intervention, says Stephen Pidgeon.
The perfect client-agency partnership is never easy to achieve. Paul Handley and Stephen Pidgeon take us through some key things to keep in mind to make sure it all goes as smoothly as possible
Legacy marketing has come a long way, but much more improvement is needed before charities communicate effectively with donors on this often sensitive issue.
When the Institute of Fundraising released the findings of its payroll giving review earlier this year, the aim was to help clear up and move beyond the problems currently holding this fundraising tool back. Celina Ribeiro looks at whether it succeeded.
Recruiting donors can be expensive so you need to ensure that once you've got them, you can keep them. Some of the sector's most experienced fundraisers share their views on how to do this effectively.
Stephen Pidgeon explains exactly what is in the draft code on direct mail fundraising.
Fundraisers need to get involved if it's to provide the research they need and want, say Adrian Sargeant and Stephen Pidgeon.
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