Stephen Pidgeon

Stephen Pidgeon

Stephen Pidgeon is a trustee of the Institute of Fundraising, a consultant and visiting professor of direct response fundraising at the University of Plymouth.   

In over 25 years of agency life, Pidgeon has worked with nearly 200 national charities in the UK and overseas. He began his career in marketing at Observer Offers and set up the fundraising unit at Brann. In 1993 he founded Target Direct, which later became Tangible Response.

In the summer of 2009 Pidgeon set up a new European training consultancy with Professor Adrian Sargeant of Indiana University.  The pair will travel Europe teaching the Institute of Fundraising’s Certificate in Excellence to fundraisers.

In January 2014 Stephen was appointed to the board of trustees at international development charity VSO. He has been involved in the charity for more than 40 years. 

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In the mix - what's the future of direct mail?

Direct mail is continuing to outperform newer approaches like email and mobile. But what does the future look like for this great doyenne of fundraising? Jenna Pudelek reports.

A revolution in donor recruitment

Stephen Pidgeon provides a whistle-stop tour of innovative donor recruitment campaign.

Who's top dog? Fundraising's 50 Most Influential 2013

The fundraisers have spoken. The annual poll of the fundraising world’s 50 Most Influential people is revealed.

Looking a gift enclosure in the mouth: The direct mail debate

The debate over the use of enclosures in direct mail is a long-running and contentious one, full of hyperbole and hysteria. This month Fundraising looks at the history of the enclosures issue and gives voice to the two ends of the spectrum for an adult and expert debate on the topic.

Return to sender: the argument against incentives

The sector must crack down on cynical mail inserts or face supporter wrath and the heavy hand of government intervention, says Stephen Pidgeon.

The ideal client-agency partnership

The perfect client-agency partnership is never easy to achieve. Paul Handley and Stephen Pidgeon take us through some key things to keep in mind to make sure it all goes as smoothly as possible

Legacy marketing has a long way to go

Legacy marketing has come a long way, but much more improvement is needed before charities communicate effectively with donors on this often sensitive issue.

Getting down to business: What's happening with payroll giving

When the Institute of Fundraising released the findings of its payroll giving review earlier this year, the aim was to help clear up and move beyond the problems currently holding this fundraising tool back. Celina Ribeiro looks at whether it succeeded.

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Iam Hempseed considers how the expansion of personal health budgets affects charities.

Supporter schemes and VAT

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Stewart Henry highlights the complexities of VAT treatment for support schemes, using a recent Tribunal...

Safeguarding update

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Rosie Brass looks at the Charity Commission's updated safeguarding advice.

Opening another bank account

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Tina Allison advises the chair of a charity who is unsure about why staff are asking for a new bank account...

Why we're changing governance to ensure our future

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Natasha Hart, founder and chief executive, Newham All Star Sports Academy, explains why being named Overall...

Staff signing bank mandates

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Sam Coutinho advises the chair of a charity who has discovered staff have been signing bank mandates....

Data protection - threats to charities

3 Nov 2014

Mairead O'Reilly highlights some recent cases to explain why data protection is an increasingly important...

App and away with the Midlands Air Ambulance

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Kirsty Weakley has a look at how an air ambulance charity developed an augmented reality mobile app and...

Feelings of security

1 Oct 2014

Charity Finance organised a debate on IT security, hosted by Ntegra. Ian Allsop accessed the discussion...