Stephen Pidgeon

Stephen Pidgeon

Stephen Pidgeon is chairman and founder of marketing agency Tangible Response, previously Target Direct. In over 25 years of agency life, Pidgeon has worked with nearly 200 national charities in the UK and overseas. He began his career in marketing at Observer Offers and set up the fundraising unit at Brann.

He is a trustee and fellow of the Institute of Fundraising and chairs its standards committee.

In the summer of 2009 Pidgeon set up a new European training consultancy with Professor Adrian Sargeant of Indiana University.  The pair will travel Europe teaching the Institute of Fundraising’s Certificate in Excellence to fundraisers.

In January 2014 Stephen was appointed to the board of trustees at international development charity VSO. He has been involved in the charity for more than 40 years. 

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A revolution in donor recruitment

Stephen Pidgeon provides a whistle-stop tour of innovative donor recruitment campaign.

Who's top dog? Fundraising's 50 Most Influential 2013

The fundraisers have spoken. The annual poll of the fundraising world’s 50 Most Influential people is revealed.

Looking a gift enclosure in the mouth: The direct mail debate

The debate over the use of enclosures in direct mail is a long-running and contentious one, full of hyperbole and hysteria. This month Fundraising looks at the history of the enclosures issue and gives voice to the two ends of the spectrum for an adult and expert debate on the topic.

Return to sender: the argument against incentives

The sector must crack down on cynical mail inserts or face supporter wrath and the heavy hand of government intervention, says Stephen Pidgeon.

The ideal client-agency partnership

The perfect client-agency partnership is never easy to achieve. Paul Handley and Stephen Pidgeon take us through some key things to keep in mind to make sure it all goes as smoothly as possible

Legacy marketing has a long way to go

Legacy marketing has come a long way, but much more improvement is needed before charities communicate effectively with donors on this often sensitive issue.

Getting down to business: What's happening with payroll giving

When the Institute of Fundraising released the findings of its payroll giving review earlier this year, the aim was to help clear up and move beyond the problems currently holding this fundraising tool back. Celina Ribeiro looks at whether it succeeded.

How to keep your donors

Recruiting donors can be expensive so you need to ensure that once you've got them, you can keep them. Some of the sector's most experienced fundraisers share their views on how to do this effectively.

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