Stephen Pidgeon

Stephen Pidgeon

Stephen Pidgeon is a trustee of the Institute of Fundraising, a consultant and visiting professor of direct response fundraising at the University of Plymouth.   

In over 25 years of agency life, Pidgeon has worked with nearly 200 national charities in the UK and overseas. He began his career in marketing at Observer Offers and set up the fundraising unit at Brann. In 1993 he founded Target Direct, which later became Tangible Response.

In the summer of 2009 Pidgeon set up a new European training consultancy with Professor Adrian Sargeant of Indiana University.  The pair will travel Europe teaching the Institute of Fundraising’s Certificate in Excellence to fundraisers.

In January 2014 Stephen was appointed to the board of trustees at international development charity VSO. He has been involved in the charity for more than 40 years. 

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Writing the perfect fundraising bid is the stuff of drama

Little will come from simple storytelling and we should stop being so naive, say Stephen Pidgeon and Pauline Lockier. It is drama that will change the world.

In the mix - what's the future of direct mail?

Direct mail is continuing to outperform newer approaches like email and mobile. But what does the future look like for this great doyenne of fundraising? Jenna Pudelek reports.

A revolution in donor recruitment

Stephen Pidgeon provides a whistle-stop tour of innovative donor recruitment campaign.

Who's top dog? Fundraising's 50 Most Influential 2013

The fundraisers have spoken. The annual poll of the fundraising world’s 50 Most Influential people is revealed.

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Legacy giving: The right to choose?

3 Sep 2015

Charlotte Watts analyses a recent legal case with significant implications for charity legacies.

Charitable VAT and economic activity

2 Sep 2015

Graham Elliott explains when activity falls withn the scope of VAT.

Is charity cyber fraud savvy?

2 Sep 2015

Robert Mackenzie advises on how to protect your charity against technology and data fraud.

Group structures: considerations for trustees

26 Aug 2015

Elizabeth Davis and Kirsteen Hook examine issues faced by trustees working with large complex networks....

Transforming board leadership at the Education Support Network

4 Jul 2015

Three years after starting a governance restructuring programme, key players at the Education Support...

Financial irregularities: too much trust on the board

3 Jul 2015

Can a trustee board be too trusting of its executive team? Two experts give their advice for a charity...

Change, what does it mean?

2 Sep 2015

Patrick Nash explains what transformational change can mean to charities and how to go about it.

How to fund digital transformation at charities

28 Jul 2015

The landscape that charities operate in is changing, and the funding structures which support the sector...

Really simple first aid at the British Red Cross

7 Jul 2015

Kirsty Weakley report's on a new customer-relationship management system at the British Red Cross, and...