Stephen Pidgeon is chairman and founder of marketing agency Tangible Response, previously Target Direct. In over 25 years of agency life, Pidgeon has worked with nearly 200 national charities in the UK and overseas. He began his career in marketing at Observer Offers and set up the fundraising unit at Brann.
He is a trustee and fellow of the Institute of Fundraising and chairs its standards committee.
In the summer of 2009 Pidgeon set up a new European training consultancy with Professor Adrian Sargeant of Indiana University. The pair will travel Europe teaching the Institute of Fundraising’s Certificate in Excellence to fundraisers.
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The debate over the use of enclosures in direct mail is a long-running and contentious one, full of hyperbole and hysteria. This month Fundraising looks at the history of the enclosures issue and gives...
The sector must crack down on cynical mail inserts or face supporter wrath and the heavy hand of government intervention, says Stephen Pidgeon
The perfect client-agency partnership is never easy to achieve. Paul Handley and Stephen Pidgeon take us through some key things to keep in mind to make sure it all goes as smoothly as possible
Legacy marketing has come a long way, but much more improvement is needed before charities communicate effectively with donors on this often sensitive issue.
When the Institute of Fundraising released the findings of its payroll giving review earlier this year, the aim was to help clear up and move beyond the problems currently holding this fundraising tool...
Recruiting donors can be expensive so you need to ensure that once you've got them, you can keep them. Some of the sector's most experienced fundraisers share their views on how to do this effectively.
Stephen Pidgeon explains exactly what is in the draft code on direct mail fundraising.
Fundraisers need to get involved if it's to provide the research they need and want, say Adrian Sargeant and Stephen Pidgeon.
Displaying 1 to 8 (of 8)
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Fundraising Awards 2009 - Overall Winners Alzheimer’s SocietyA far-reaching transformation of the Alzheimer’s Society has resulted in a 37 per cent increase in voluntary income, a host of new supporters, several successful awareness campaigns, and help for thousands of people affected by dementia... |
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Charity Awards - Overall WinnersCommunity Service Volunteers Volunteers in Child Protection, a project run in partnership with Children’s Social Services, matches volunteers to families with children that are suffering from neglect and are at risk of serious harm. |
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28 Jul 2010
How will the ‘Bonfire of the Quangos’ affect the sector’s own arm’s-length bodies? Tania Mason...
1 Jul 2010
As volunteering increasingly takes centre stage, Victoria Cook reviews the rules of engagement.
30 Jun 2010
In the first of a series of articles about the NCVO Funding Commission’s findings, Fiona Ellis and Richard...
25 Jun 2010
When a chair is concerned that his newly appointed board member could be blackmailing him there's only...
24 Jun 2010
Richard Gutch interviewed the chairs of 17 different charities earlier this year. Their organisations...
23 Jun 2010
This is a charitable company with a turnover of approximately £1m. It was set up by the families of sufferers...
28 Jul 2010
Gareth Jones hears how e-learning advocate Valerie Maddock has revolutionised the Salvation Army’s staff...
8 Jul 2010
Niroo Rad outlines the best approach to selecting a software vendor, organising an implementation project...
28 Jun 2010
Gareth Jones oversees this month's roundup of IT procurement in the sector, which includes Amnesty International...
Fundraising magazine
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Charity Shops Survey 2009
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18 Oct 2010
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