Stephen Pidgeon

Stephen Pidgeon

Stephen Pidgeon is chairman and founder of marketing agency Tangible Response, previously Target Direct. In over 25 years of agency life, Pidgeon has worked with nearly 200 national charities in the UK and overseas. He began his career in marketing at Observer Offers and set up the fundraising unit at Brann.

He is a trustee and fellow of the Institute of Fundraising and chairs its standards committee.

In the summer of 2009 Pidgeon set up a new European training consultancy with Professor Adrian Sargeant of Indiana University.  The pair will travel Europe teaching the Institute of Fundraising’s Certificate in Excellence to fundraisers.

 

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Looking a gift enclosure in the mouth: The direct mail debate

The debate over the use of enclosures in direct mail is a long-running and contentious one, full of hyperbole and hysteria. This month Fundraising looks at the history of the enclosures issue and gives...

Return to sender: the argument against incentives

The sector must crack down on cynical mail inserts or face supporter wrath and the heavy hand of government intervention, says Stephen Pidgeon

The ideal client-agency partnership

The perfect client-agency partnership is never easy to achieve. Paul Handley and Stephen Pidgeon take us through some key things to keep in mind to make sure it all goes as smoothly as possible

Legacy marketing has a long way to go

Legacy marketing has come a long way, but much more improvement is needed before charities communicate effectively with donors on this often sensitive issue.

I for one was taken aback to see a senior figure with high standing within the Institute of Fundraising make a public statement to 'forget face-to-face and other forms of fundraising' in my IoF e-bulletin last week.

» Stephen Pidgeon gets censored

Getting down to business

When the Institute of Fundraising released the findings of its payroll giving review earlier this year, the aim was to help clear up and move beyond the problems currently holding this fundraising tool...

How to keep your donors

Recruiting donors can be expensive so you need to ensure that once you've got them, you can keep them. Some of the sector's most experienced fundraisers share their views on how to do this effectively.

The devil is in the detail

Stephen Pidgeon explains exactly what is in the draft code on direct mail fundraising.

Driving the research agenda

Fundraisers need to get involved if it's to provide the research they need and want, say Adrian Sargeant and Stephen Pidgeon.

Displaying 1 to 8 (of 8)

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Awards


 
PF AwardsAwards

Fundraising Awards 2009 - Overall Winners

Alzheimer’s Society

A far-reaching transformation of the Alzheimer’s Society has resulted in  a 37 per cent increase in voluntary income, a host of new supporters, several successful awareness campaigns, and help for thousands  of people affected by dementia...

Awards

  Charity Awards

Charity Awards - Overall Winners

Community Service Volunteers

Volunteers in Child Protection, a project run in partnership with Children’s Social Services, matches volunteers to families with children that are suffering from neglect and are at risk of serious harm.

The cull of the quangos

28 Jul 2010

How will the ‘Bonfire of the Quangos’ affect the sector’s own arm’s-length bodies? Tania Mason...

Volunteering rules of engagement

1 Jul 2010

As volunteering increasingly takes centre stage, Victoria Cook reviews the rules of engagement.

Capitalisation and investment

30 Jun 2010

In the first of a series of articles about the NCVO Funding Commission’s findings, Fiona Ellis and Richard...

Chairman's corner: Are we being taken for a ride?

25 Jun 2010

When a chair is concerned that his newly appointed board member could be blackmailing him there's only...

It takes all sorts: the many faces of charity chairs

24 Jun 2010

Richard Gutch interviewed the chairs of 17 different charities earlier this year. Their organisations...

The disempowered board

23 Jun 2010

This is a charitable company with a turnover of approximately £1m. It was set up by the families of sufferers...

Give as you learn: E-learning at the Salvation Army

28 Jul 2010

Gareth Jones hears how e-learning advocate Valerie Maddock has revolutionised the Salvation Army’s staff...

Ensuring a successful software implementation

8 Jul 2010

Niroo Rad outlines the best approach to selecting a software vendor, organising an implementation project...

IT new business wins: July 2010

28 Jun 2010

Gareth Jones oversees this month's roundup of IT procurement in the sector, which includes Amnesty International...