Stephen Pidgeon

Stephen Pidgeon

Stephen Pidgeon is a trustee of the Institute of Fundraising, a consultant and visiting professor of direct response fundraising at the University of Plymouth.   

In over 25 years of agency life, Pidgeon has worked with nearly 200 national charities in the UK and overseas. He began his career in marketing at Observer Offers and set up the fundraising unit at Brann. In 1993 he founded Target Direct, which later became Tangible Response.

In the summer of 2009 Pidgeon set up a new European training consultancy with Professor Adrian Sargeant of Indiana University.  The pair will travel Europe teaching the Institute of Fundraising’s Certificate in Excellence to fundraisers.

In January 2014 Stephen was appointed to the board of trustees at international development charity VSO. He has been involved in the charity for more than 40 years. 

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Writing the perfect fundraising bid is the stuff of drama

Little will come from simple storytelling and we should stop being so naive, say Stephen Pidgeon and Pauline Lockier. It is drama that will change the world.

In the mix - what's the future of direct mail?

Direct mail is continuing to outperform newer approaches like email and mobile. But what does the future look like for this great doyenne of fundraising? Jenna Pudelek reports.

A revolution in donor recruitment

Stephen Pidgeon provides a whistle-stop tour of innovative donor recruitment campaign.

Who's top dog? Fundraising's 50 Most Influential 2013

The fundraisers have spoken. The annual poll of the fundraising world’s 50 Most Influential people is revealed.

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Cutting-edge investment thinking

1 Dec 2015

New research is challenging traditional investment assumptions, John Harrison explains the latest.

A tale of two voluntary sectors

1 Dec 2015

Charities are adopting peer-to-peer models to tackle the effects of welfare reform, says Ferg Slade.

Is it bleak for charities up north?

1 Dec 2015

The North East’s ‘squeezed middle’ faces huge challenges, says Jane Hartley.

Bedding down radical change at Scope

10 Nov 2015

Former Scope chair, Alice Maynard, describes the charity's governance journey following a radical change...

Changing the way we govern at the Royal Academy of Engineering

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Professor Sir William Wakeham, past vice president of the Royal Academy of Engineering, describes some...

In the glare of critical media attention

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Two chairs advise on how to deal with the fallout of increasing media scrutiny over Lobbying Act guidelines...

If you change how you analyse data, you can understand your service users better

2 Nov 2015

It is now crucial for helpline charities to have multiple channels of communication. Patrick Nash, chief...

New direction for MNDA

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Safe and sound with a smartphone app

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Kirsty Weakley reports on how Signposts has started using a smartphone app to protect its mobile workers,...