Them's the rules: the ICO on how it is trying to improve fundraising practice
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Them's the rules: the ICO on how it is trying to improve fundraising practice

15 Jun 2016

The Information Commissioner’s Office has revised its guidance for charity direct marketing. Judith Jones explains why, and what role the ICO has to play in improving practice.

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Them's the rules: the ICO on how it is trying to improve fundraising practice

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How to work with your supporter data in face of new regulation

Suzanne Lewis explains what charities should, and should not, be doing with their supporters’ details.

How to engage donors using text

Once the domain of only the biggest charities with significant budgets, SMS text has changed and organisations of all shapes and sizes can now benefit from text giving and engaging supporters both regularly and creatively through text communications, says Iain Williams.

How to optimise your online giving pages

Small tweaks to your online donation page can lead to big results – especially in the world of mobile. Daragh Everett offers advice on how to ensure your giving pages are optimised.

The growing role that digital plays in securing legacies

A rise in the number of silver surfers is one of many factors changing the way that charities attract legacies. Louise Pavoni explains how charities can use digital channels to secure new pledges.

How to maximise online fundraising income from the London Marathon

Jo Barnett shares insights on how to help charities encourage their runners and boost online fundraising potential in 2016.

Accra, capital of Ghana

When Mary Smith set out on a secondment in Ghana she had many reservations and expectations. Four months in, she shares her experiences from fundraising outside the comfort zone.

How to make your fundraising sensitive to people living with dementia

Following last year’s controversy surrounding fundraising from vulnerable communities, Alzheimer’s Society developed a training programme to ensure its telephone fundraising was as ethical as possible. Raj Kapoor shares details of the programme.

Moving swiftly on: charities can't afford to stop at digital transformation

Charities have got on board with digital transformation, but they’re still behind the commercial world when it comes to launching digital pilots. Bertie Bosrédon outlines the challenges to, and tips for, digital pilot success.

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