Fundraising Preference Service: the key recommendations
Analysis

Fundraising Preference Service: the key recommendations 1

24 Aug 2016

The Fundraising Regulator today published full proposals for its Fundraising Preference Service, including some new measures likely to please fundraisers. We summarise the main points.

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Fundraising Preference Service: the key recommendations

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The pros and cons of RNLI's move to opt-in communications

RNLI was the first major charity to announce it would move to ‘opt-in’ communications. Giving supporters more and easier control over their future dealings with the charity has been good, but not without its challenges, says Jayne Clarke.

Mortality and morality: why donors give more when reminded they will one day die

Hugh Radojev discovers that people give more when reminded of death, but less when they blame victims - and examines what effect these factors have on fundraiser behaviour.

One year on: A retrospective of the year that was in fundraising

Twelve months since the death of Olive Cooke and the tabloid investigations into fundraising practice, Hugh Radojev asks sector stakeholders what they think we’ve learned.

Fundraising and the EU referendum: Breaking up is hard to do

This month we decide whether to stay in or leave the European Union. Whatever your stripes, it is worth considering what Brexit might mean for fundraising and prepare for it, for better or worse, say Andy Taylor and Steve Cotterill.

Why are some charities spending up to 90 per cent of their income on direct mail?

On Sunday a Charity Commission study revealed details of ten charities which spent up to 90 per cent of their income on direct mail. Hugh Radojev investigates and finds poor practice which needs to be dealt with.

Petition power: Why digital petitions can lead to new supporters

Slacktivists have been dismissed as a barely engaged subset of charity supporters. At War on Want, digital petitions have proven a powerful avenue for new supporter acquisition, Adina Claire writes.

Made to measure: Mid-value donors; a lucrative and untapped market

Could mid-level donors provide new income for charities and relief for a saturated mass market? Paul Stein thinks so.

The Young Ones

Time to shine a spotlight on the rising superstars of fundraising in this, our biennial 25 under 35 list.

Displaying 1 to 8 (of 165) | next | last »

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