http://www.civilsociety.co.uk/fundraising/indepth Latest Articles http://www.civilsociety.co.uk/fundraising/indepth/case_studies/content/5458/a_blanket_approach_macmillan_finds_online_knitters_big_supporters_of_coffee_morning http://www.civilsociety.co.uk/fundraising/indepth/case_studies/content/5458/a_blanket_approach_macmillan_finds_online_knitters_big_supporters_of_coffee_morning Wed, 4 Nov 2009 16:30:00 GMT The World’s Biggest Coffee Morning is Macmillan Cancer Support’s flagship fundraiser. Here Samantha Phillips outlines Macmillan's communications strategy for engaging with new audiences as well as the dedicated participants.