Ruth Ruderham

Ruth Ruderham

Director of fundraising, Canal and River Trust

Ruth Ruderham became director of fundraising at British Waterways, as Canal and British Waterways was then known, in July 2011 after spending three years as head of fundraising at Christian Aid, where she joined in the summer of 2008.

Prior to this she was head of supporter development at Friends of the Earth.  She was Fundraising magazine's (then PF) Fundraiser of the Year Award winner in 2005.

Is this profile up-to-date? If not, please let us know at whoswho@civilsociety.co.uk

Displaying 1 to 8 (of 8)

Ruth Ruderham: ‘Our fundraising is not about desperate need or saving lives, it’s about the reasons people like being alive.’

Canal and River Trust is a new charity with a long history. Head of fundraising Ruth Ruderham talks about generating income at an ex-government body, and focusing on the positive.

Ruth Ruderham, Helen Calder, Oisin Lunny, Danielle Atkinson

Has mobile fundraising underperformed for charities so far? Fundraising magazine, supported by OpenMarket, pulled together some top fundraisers to discuss what mobile has done for us lately.

Where did it go? How charities are faring in the running costs debate

Charities can be nervous about communicating their costs to the giving public. But what do donors really think about charity costs? Celina Ribeiro looks at public opinion, and how charities have fared with different ‘pence in the pound’ cost propositions.

What do we want? The rise of the campaigning-fundraising charity

In a world long past there were campaigning charities and there were ‘doing’ charities, and never the twain did meet. But in our brave new world, more and more charities are making campaigning a central part of their mission and messaging. Celina Ribeiro looks at what is behind the trend and what it means for fundraising.

Taking flight - Where is stewardship going?

The concept of stewardship experienced a turbulent landing in the UK, but as more charities develop their donor care strategies, Celina Ribeiro asks is it finally taking off?

Wheel of involvement

A Friends of the Earth project that aimed to engage more people in its campaigning agenda presented surprising results, including an increase in financial support, explains Ruth Ruderham.

Strategy is the key to any activity

By making strategic choices about funding in line with our vision, mission and values but before we create detailed project plans we can reduce the time spent writing plans that were never fundable and so will never be implemented. Ruth Ruderham reports.

Why donors should read the small print

Following the public criticisms surrounding the Whale and Dolphin Conservation Society's recent upgrade pack (see Whale and dolphin charity angry at negative coverage), I was keen to see a copy for myself. Ruth Ruderham reports.

Displaying 1 to 8 (of 8)

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