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		<title>Civil Society - Fundraising - In-depth - Roger Lawson</title>
		<link>http://www.civilsociety.co.uk/fundraising/indepth</link>
		<description>Latest Articles</description>
		
		<item>
			<title>How to keep your donors</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/content/1437/how_to_keep_your_donors</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/content/1437/how_to_keep_your_donors</guid>
			<pubDate>Thu, 13 Mar 2008 12:07:00 GMT</pubDate>
			<description>Recruiting donors can be expensive so you need to ensure that once you've got them, you can keep them. Some of the sector's most experienced fundraisers share their views on how to do this effectively.</description>
		</item>
		<item>
			<title>The 360° supporter</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/content/1413/the_360_supporter</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/content/1413/the_360_supporter</guid>
			<pubDate>Tue, 1 Jan 2008 09:57:00 GMT</pubDate>
			<description>If we are to rise to the challenge of integrated supporter relationships, we also need to address the inadequacies of our data, says Roger Lawson.</description>
		</item>
		<item>
			<title>Proving your worth for effective fundraising</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/content/1239/proving_your_worth</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/content/1239/proving_your_worth</guid>
			<pubDate>Sun, 1 Jul 2007 09:53:00 GMT</pubDate>
			<description>Demonstrating outcomes rather than outputs can result in much more effective fundraising, finds Alex Blyth. </description>
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