Richard Radcliffe of legacy fundraising specialist Smee and Ford has more than 25 years fundraising experience and has carried out over 950 legacy focus groups for almost 280 charities. He regularly trains fundraisers and volunteers in how to ask for legacies.
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Who’s speaking, who’s asking and where are the toilets? Running a legacy pledge or thank-you event can involve more twists and turns than many a good fundraiser may anticipate. richard radcliffe outlines some of the key things to keep in mind.
Short-termism is the new killer disease threatening charities’ survival, says Richard Radcliffe.
A new million-pound campaign will use humour to promote legacies for the first time in the UK. Celina Ribeiro discovers why consortium Remember A Charity is making light of death.
Legacy giving is still ‘ridiculously low’ and legacy fundraising too often turgid, says Richard Radcliffe. Here he explains why more investment is needed to push legacy fundraising into a new phase of sophistication and donor-centricity.
Richard Radcliffe explains why it is almost impossible to accurately forecast legacy income.
Some people want to say thank you, some feel it's their duty and some just feel guilty. Richard Radcliffe explores the main forces driving people to remember charities in their wills.
Displaying 1 to 6 (of 6)
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Celina Ribeiro (52)
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