Richard Radcliffe

Richard Radcliffe

Consultant, Richard Radcliffe Consulting

Richard Radcliffe is a consultant in legacy fundraising with over 30 years' fundraising experience.

He has carried out over 1000 legacy focus groups for over 400 charities.

Career highlights include director of fundraising at the Order of St Jon (St John Ambulance and the St John Opthalmic Hospital in Jerusalem) and a director at the Charities Aid Foundation.

More recently he was executive chairman of legacy research and development consultancy Smee & Ford.

Richard has previously chaired the International Fundraising Congress. 

 

 

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Legacies: Closing the gap between pledging and giving

Despite an upward trend in legacy giving, there is still a huge gap between people pledging to give money and actually giving it, finds Richard Radcliffe.

Can science decode the donor subconscious?

How do donors make decisions about giving? Taking a look at scientific research on decision-making may offer some insight into how to decipher the workings of the donor subconscious, finds Stephen Cotterill.

Will changes in pensions and inheritance law help or harm legacies?

Recent changes in the law around pensions and wills could have a significant impact on how much money is available for charitable legacies. David Ainsworth examines what’s changed.

The world is changing, and so must legacy fundraising communication

The changing nature of families, increasing pressures on finances and the ageing population are making it harder to forecast legacy income. Richard Radcliffe explains why communicating in the right way with next of kin and executors is vital.

How to run a legacy pledge event

Who’s speaking, who’s asking and where are the toilets? Running a legacy pledge or thank-you event can involve more twists and turns than many a good fundraiser may anticipate. richard radcliffe outlines some of the key things to keep in mind.

Cuts to legacy budgets threatens charities' future

Short-termism is the new killer disease threatening charities’ survival, says Richard Radcliffe.

Dead funny - legacies enter a new era

A new million-pound campaign will use humour to promote legacies for the first time in the UK. Celina Ribeiro discovers why consortium Remember A Charity is making light of death.

The hitch hikers guide to the future of legacies

Legacy giving is still ‘ridiculously low’ and legacy fundraising too often turgid, says Richard Radcliffe. Here he explains why more investment is needed to push legacy fundraising into a new phase of sophistication and donor-centricity.

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