Richard Radcliffe

Richard Radcliffe

Consultant, Richard Radcliffe Consulting

Richard Radcliffe is a consultant in legacy fundraising with over 30 years' fundraising experience.

He has carried out over 1000 legacy focus groups for over 400 charities.

Career highlights include director of fundraising at the Order of St Jon (St John Ambulance and the St John Opthalmic Hospital in Jerusalem) and a director at the Charities Aid Foundation.

More recently he was executive chairman of legacy research and development consultancy Smee & Ford.

Richard has previously chaired the International Fundraising Congress. 

 

 

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The world is changing, and so must legacy fundraising communication

The changing nature of families, increasing pressures on finances and the ageing population are making it harder to forecast legacy income. Richard Radcliffe explains why communicating in the right way with next of kin and executors is vital.

How to run a legacy pledge event

Who’s speaking, who’s asking and where are the toilets? Running a legacy pledge or thank-you event can involve more twists and turns than many a good fundraiser may anticipate. richard radcliffe outlines some of the key things to keep in mind.

Cuts to legacy budgets threatens charities' future

Short-termism is the new killer disease threatening charities’ survival, says Richard Radcliffe.

Dead funny - legacies enter a new era

A new million-pound campaign will use humour to promote legacies for the first time in the UK. Celina Ribeiro discovers why consortium Remember A Charity is making light of death.

The hitch hikers guide to the future of legacies

Legacy giving is still ‘ridiculously low’ and legacy fundraising too often turgid, says Richard Radcliffe. Here he explains why more investment is needed to push legacy fundraising into a new phase of sophistication and donor-centricity.

Legacies - Predicting the future

Richard Radcliffe explains why it is almost impossible to accurately forecast legacy income.

Thank you but why?

Some people want to say thank you, some feel it's their duty and some just feel guilty. Richard Radcliffe explores the main forces driving people to remember charities in their wills.

Displaying 1 to 7 (of 7)

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