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Consultant, Richard Radcliffe Consulting
Richard Radcliffe is a consultant in legacy fundraising with over 30 years' fundraising experience.
He has carried out over 1000 legacy focus groups for over 400 charities.
Career highlights include director of fundraising at the Order of St Jon (St John Ambulance and the St John Opthalmic Hospital in Jerusalem) and a director at the Charities Aid Foundation.
More recently he was executive chairman of legacy research and development consultancy Smee & Ford.
Richard has previously chaired the International Fundraising Congress, the largest of such events, held annually in the Netherlands.
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Who’s speaking, who’s asking and where are the toilets? Running a legacy pledge or thank-you event can involve more twists and turns than many a good fundraiser may anticipate. richard radcliffe outlines some of the key things to keep in mind.
Short-termism is the new killer disease threatening charities’ survival, says Richard Radcliffe.
A new million-pound campaign will use humour to promote legacies for the first time in the UK. Celina Ribeiro discovers why consortium Remember A Charity is making light of death.
Legacy giving is still ‘ridiculously low’ and legacy fundraising too often turgid, says Richard Radcliffe. Here he explains why more investment is needed to push legacy fundraising into a new phase of sophistication and donor-centricity.
Richard Radcliffe explains why it is almost impossible to accurately forecast legacy income.
Some people want to say thank you, some feel it's their duty and some just feel guilty. Richard Radcliffe explores the main forces driving people to remember charities in their wills.
Displaying 1 to 6 (of 6)
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