Penny Mordaunt is an associate at hanover, a London-based integrated communication agency, and is also among our online contributors. She has previously held director posts at Diabetes UK, Kensington and Chelsea Council and the Big Lottery Fund, was head of broadcasting for the Conservative Party and head of foreign press for George Bush.
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Statutory funding could provide a lifeline for charities during the recession. But first, organisations need to hone their campaigning skills to convince funders to part with their money, says Penny Mordaunt.
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