Mick  Aldridge

Mick Aldridge

Mick Aldridge was chief executive of the Public Fundraising Regulatory Association, between 2006 and September 2011.

He became a fundraiser in 1992, initially in telemarketing and since 2000 in the face-to-face field.

He is a member of the Institute of Fundraising, fellow of the Institute of Direct Marketing and is on the board at the FRSB.

 

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Displaying 1 to 5 (of 5)

Giving it more: sector reactions to another giving campaign

Fundraisers are used to targets, but is the world at large? As the government passes 100 days in office and prepares to sit for a new session, Celina Ribeiro asks the sector what it thinks about the aim to lift giving to one per cent of national wealth.

The difference between trust and confidence

Fundraisers often combine the terms ‘trust' and ‘confidence' but Mick Aldridge is concerned such familiarity is beginning to breed contempt.

Face Value

Love it or hate it, face-to-face is an integral part of fundraising, but the practice continues to face opposition from a host of local UK authorities. Lucy Harvey discovers how the PFRA has spent five years trying to unify the nation, but still has a way to go.

War on attrition

The number of street and door-recruited donors cancelling their Direct Debits is on the rise, sending charities and their agencies scrambling for ways to stop them. Gemma Ware finds out why they should be looking more closely at attrition.

Sign now, pay later

A new supporter recruitment technique is currently causing much debate within the face-to-face fundraising community. Is it just a storm in a teacup or is this new mechanism set to be the next big thing? Becky Slack finds out.

Displaying 1 to 5 (of 5)

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