Michael Naidu

Michael Naidu

Michael Naidu is the head of individual giving and legacy at the Cystic Fibrosis Trust.

He has worked in the charity sector for over fifteen years and was most recently head of donor marketing at Mencap. Between 2008 and December 2011 he was acting chair of the PFRA.

Naidu is interested in the way that NFPs collect, use and govern data to drive their marketing activities in this ever changing environment.

He has recently joined the Insight Special Interest Group and taken on the role of vice treasurer.

He won the PF Professional Fundraiser of the Year Award 2008.

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What is the most important thing to know about your supporters?

What are the three most important pieces of data a charity can hold on its supporters? A Fundraising roundtable, supported by Valldata, brought together some top fundraisers to discuss what they value most in supporter data. ‘Everything’, for starters.

Mencap's return to street fundraising

After staying out of the face-to-face fundraising market for a while, Mencap returned to the street late last year. With internal buy-in to secure and fundraisers to motivate during some of the worst snow-storms in memory, Michael Naidu explains how the charity pulled off a really rather successful campaign.

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