Michael Dent is relationship development manager at WRVS where he has pioneered a range of
new supporter care initiatives. Prior to this he fundraised for the Dorset Wildlife Trust
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WRVS built on its history of strong volunteer support to develop a raffle and broaden its individual giving income. With volunteers on board, Michael Dent tells how fundraisers convinced the rest of the charity to increase its raffle programme which is now its most successful individual giving stream.
When floods ravaged southern England in 2007, the WRVS needed to raise funds - quickly. Michael Dent and Madeleine Bernsten take us through how the WRVS set about its record-breaking emergency fundraising appeal and how other organisations can learn from their success.
WRVS had no history of fundraising when it entered the highly competitive individual giving arena in late 2005. It decided to focus on excellent supporter care, as Michael Dent explains.
Displaying 1 to 3 (of 3)
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