Michael Dent

Michael Dent

Michael Dent is head of mass market fundraising at Macmillan Cancer Support. He joined the charity in August 2010 as head of direct marketing and sales and took on his current role in September 2011.

He has also been a trustee of International Development Enterprises since 2009.

Previously he has worked in the marketing teams at WRVS and the Dorset Wildlife Trust.

Is this profile up-to-date? If not, please let us know at whoswho@civilsociety.co.uk

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Mass mobilisation: How social media is changing participation events

Digital technology and social media are changing the face of mass participation events. Movember’s UK campaign raised £27.1m in 2012 and Dryathlon made £5.6m for Cancer Research UK this year. What’s the key to their success? Jenna Pudelek reports.

Best non-charity campaigns: KitKat's 'We Will Find You' campaign

As part of a series by fundraisers on the most impressive non-fundraising campaigns of the year, Michael Dent discusses KitKat's 'We Will Find You' campaign and how raffle fundraisers can learn from it. 

Be not afraid: WRVS' aggressive raffle strategy

WRVS built on its history of strong volunteer support to develop a raffle and broaden its individual giving income. With volunteers on board, Michael Dent tells how fundraisers convinced the rest of the charity to increase its raffle programme which is now its most successful individual giving stream.

Six steps to emergency fundraising success on a shoestring

When floods ravaged southern England in 2007, the WRVS needed to raise funds - quickly. Michael Dent and Madeleine Bernsten take us through how the WRVS set about its record-breaking emergency fundraising appeal and how other organisations can learn from their success.

Case Study - WRVS, Taking donors on a journey

WRVS had no history of fundraising when it entered the highly competitive individual giving arena in late 2005. It decided to focus on excellent supporter care, as Michael Dent explains.

Displaying 1 to 5 (of 5)

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Nesta review of Big Society Network funding hints at pressure from advisers

20 Oct 2014

After the National Audit Office published its report into Big Society Network grants and a former Nesta...

Bankers lose their appetite

9 Oct 2014

Several charities have had their bank accounts closed recently. Tom Keatinge questions why this might...

The relationship between umbrella bodies and their members

3 Oct 2014

John Kingston examines the different forms of relationship an umbrella body can have with its members....

Alice Maynard: Bringing Scope back from the brink

1 Oct 2014

Bringing a charity back from the brink of collapse is a tricky business – but for Alice Maynard, outgoing...

Safeguarding vulnerable beneficiaries

20 Aug 2014

Our guest Chairman advises making sure a charity is complying with on how to handle vulnerable beneficiaries.

The Lobbying Act: a trustee perspective

20 Aug 2014

Jayne Adams and Benjamin James explain how the Lobbying Act will impact on charities.

Feelings of security

1 Oct 2014

Charity Finance organised a debate on IT security, hosted by Ntegra. Ian Allsop accessed the discussion...

EU proposals for data protection could pose a threat to fundraising

12 Sep 2014

European Union proposals for data protection could pose the biggest challenge for fundraising in a generation....

IT new business wins: Banking on a cloud

1 Jul 2014

Kirsty Weakley looks at Homeless International's new cloud-based banking software, as well as the rest...