Michael Dent

Michael Dent

Michael Dent is head of mass market fundraising at Macmillan Cancer Support. He joined the charity in August 2010 as head of direct marketing and sales and took on his current role in September 2011.

He has also been a trustee of International Development Enterprises since 2009.

Previously he has worked in the marketing teams at WRVS and the Dorset Wildlife Trust.

Is this profile up-to-date? If not, please let us know at whoswho@civilsociety.co.uk

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Mass mobilisation: How social media is changing participation events

Digital technology and social media are changing the face of mass participation events. Movember’s UK campaign raised £27.1m in 2012 and Dryathlon made £5.6m for Cancer Research UK this year. What’s the key to their success? Jenna Pudelek reports.

Best non-charity campaigns: KitKat's 'We Will Find You' campaign

As part of a series by fundraisers on the most impressive non-fundraising campaigns of the year, Michael Dent discusses KitKat's 'We Will Find You' campaign and how raffle fundraisers can learn from it. 

Displaying 1 to 2 (of 2)

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Values underpin the Samaritans' strategy

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As she prepares to stand down as chief executive, Catherine Johnstone outlines the way that Samaritans’...

A closer look at VAT and direct mail

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The Charity Tax Group's John Hemming examines the ins and outs of direct mail and VAT legislation.

No excuse for late filing of annual accounts

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Don Bawtree takes a look at the rules surrounding the late filing of financial accounts.

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Three years after starting a governance restructuring programme, key players at the Education Support...

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How to fund digital transformation at charities

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The landscape that charities operate in is changing, and the funding structures which support the sector...

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Paying the price of poor data management: how to avoid falling foul of the Data Protection Act

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Charities are still failing to sufficiently protect personal data, with breaches more than doubling over...