Michael Dent

Michael Dent

Michael Dent joined Alzheimer's Society as director of fundraising in April 2016.

He was formerly head of mass market fundraising at Macmillan Cancer Support, a role he started in September 2011. He joined the charity in August 2010 as head of direct marketing and sales.

He has also been a trustee of International Development Enterprises since 2009.

Previously he has worked in the marketing teams at WRVS and the Dorset Wildlife Trust.

Is this profile up-to-date? If not, please let us know at whoswho@civilsociety.co.uk

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Mass mobilisation: How social media is changing participation events

Digital technology and social media are changing the face of mass participation events. Movember’s UK campaign raised £27.1m in 2012 and Dryathlon made £5.6m for Cancer Research UK this year. What’s the key to their success? Jenna Pudelek reports.

Best non-charity campaigns: KitKat's 'We Will Find You' campaign

As part of a series by fundraisers on the most impressive non-fundraising campaigns of the year, Michael Dent discusses KitKat's 'We Will Find You' campaign and how raffle fundraisers can learn from it. 

Displaying 1 to 2 (of 2)

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