Michael Dent

Michael Dent

Michael Dent is head of mass market fundraising at Macmillan Cancer Support. He joined the charity in August 2010 as head of direct marketing and sales and took on his current role in September 2011.

He has also been a trustee of International Development Enterprises since 2009.

Previously he has worked in the marketing teams at WRVS and the Dorset Wildlife Trust.

Is this profile up-to-date? If not, please let us know at whoswho@civilsociety.co.uk

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Mass mobilisation: How social media is changing participation events

Digital technology and social media are changing the face of mass participation events. Movember’s UK campaign raised £27.1m in 2012 and Dryathlon made £5.6m for Cancer Research UK this year. What’s the key to their success? Jenna Pudelek reports.

Best non-charity campaigns: KitKat's 'We Will Find You' campaign

As part of a series by fundraisers on the most impressive non-fundraising campaigns of the year, Michael Dent discusses KitKat's 'We Will Find You' campaign and how raffle fundraisers can learn from it. 

Displaying 1 to 2 (of 2)


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