Mark Astarita joined the British Red Cross as director of fundraising in July 2003, moving from the National Deaf Children’s Society (NDCS) where he held the position of deputy chief executive.
Since joining the Red Cross, Astarita has driven through the new fundraising strategy ‘Volunteering to Give’ and 'Volunteering to Give More'. Last year Mark was responsible for raising £150m from 101 different sources.
He became a trustee of the Insititute of Fundraising in February 2008 and became its chair in July 2011. He is also a trustee on the international board of Voluntary Services Overseas (VSO).
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Civil Society Fundraising hosts a debate about direct mail incentives this month. Mark Astarita, director of fundraising at British Red Cross, says his charity has recruited 500,000 new donors via direct mail packs with enclosures in six years and talks about why his charity will keep using the technique.
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