Mark Astarita

Mark Astarita

Mark Astarita joined the British Red Cross as director of fundraising in July 2003, moving from the National Deaf Children’s Society (NDCS) where he held the position of deputy chief executive.

Since joining the Red Cross, Astarita has driven through the new fundraising strategy ‘Volunteering to Give’, secured an additional £15m of fundraising investment and seen income rise from non-emergency income rise from £55m to £80m.

As well as being a trustee of the VSO, Mark is also a trustee of the Institute of Fundraising where he is chair of the Policy Advisory Board.

 

 

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Fundraising in the year 2012

Now that 2011 is firmly under our belt, what will 2012 mean for fundraisers? Five leaders in fundraising discuss what the year ahead might bring.

We'd be irresponsible not to use direct mail incentives

Civil Society Fundraising hosts a debate about direct mail incentives this month. Mark Astarita, director of fundraising at British Red Cross, says his charity has recruited 500,000 new donors via direct mail packs with enclosures in six years and talks about why his charity will keep using the technique.

The times, they are a-changing

Mergers are on the horizon as organisations struggle to compete and trusts and foundations change tactics. Becky Slack reports.

Displaying 1 to 3 (of 3)

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