Kerry Glazer

Kerry Glazer

Kerry Glazer is the chief executive of AAR, a brokering service between agencies and clients. She is also a member of the Chartered Institute of Purchasing and Supply, the Direct Marketing Association, the Marketing Society and Women in Advertising and Communications in London.

 

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Working relationships

Signing up an agency is an important first step, but ensuring the relationship is productive requires hard work on both sides, says Kerry Glazer.

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Supply lines: Grants or contracts

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Peter Bright provides a reminder of the considerations when deciding whether funding is a grant or a contract...

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