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Jonathan Air is founder and managing director of CharitySoftware Ltd, which he established in 1994.
Prior to this, his career was in software development and technology training for European blue chip companies. He spent a year in South Africa where he worked as a missionary on numerous aid projects.
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Linking databases with online technologies is helping development teams at schools and universities engage and develop their alumni and wider constituents, and other charities can follow, says Jonathan Air.
Customer Relationship Management may be a term imported from the corporate world, but it can bring valuable benefits to charities and their supporters, argues Jonathan Air.
A reluctance to train staff on how to use databases can have a detrimental effect on a charity's ability to fundraise. This needs to be addressed, says Jonathan Air, as does the way this training is delivered.
Linking databases with online technologies is helping development teams at schools and universities engage and develop their alumni and wider constituents and other charities can follow, says Jonathan Air.
Displaying 1 to 4 (of 4)
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