Joe White

Joe White

Joe White is president of Left Bank Consulting, a Canadian telephone fundraising specialist. He is also co-founder of US-based telemarketing agency, Share Group and co-author of 99 Tips for Direct Mail and Telephone Fundraising.

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Call of duty

Many trustees object to the use of the telephone within fundraising as they feel it is intrusive. But used correctly, it can be a valuable tool. Fundraisers should do their supporters - and their bottom lines - a favour by picking up the phone and giving them a call, reckons Joe White.

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