Joe Saxton

Joe Saxton

Driver of ideas, nfpSynergy

Joe Saxton is driver of ideas at nfpSynergy, an organisation which conducts market research on behalf of the non-profit sector.

He first became involved with the sector at the age of 14 by volunteering for Save the Whales and got his first paid role as a co-ordinator for the Harambee Centre for Development and Education, Cambridge, before joining Oxfam as a fundraiser in 1988.

In the early 90s he divided his time between the charity sector and the private sector, as a trustee for the RSPCA and an account director at marketing agency EHS Brann. In 1997, the RNID hired Saxton to be its director of communications. He finished there in 2000, and moved on to the Future Foundation, a think-tank that specialises in consumer and business trends.

In 2003, he launched nfpSynergy as a subsidiary of the Future Foundation, and later led a management buyout.

From 2005 to 2008 Saxton chaired the Institute of Fundraising and since 2005 he has been chair of student campaign body People & Planet.  In 2007 he founded CharityComms, a membership body for communications professionals working in the sector.  He is also a member of the Office of the Third Sector Advisory Group.

Saxton has a zoology degree and a Masters in development from UEA.

He has published a number of books; Its Competition, But Not As We Know It? (1997), What Are Charities For? (1998), Polishing the Diamond (2002), Mission Impossible (2004), The 21st Century Volunteer (2005), The 21st Century Donor (2007).

 

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A good bet? Income from raffles and lotteries

Income from raffles and lotteries has remained strong in the face of economic downturn, but is there even more room to grow? Joe Saxton outlines new research on how charities are using lotteries and what's holding them back.

The Funding Commission’s big ideas

The Funding Commission wants to increase giving and put fundraising front-and-centre in a new world order. Co-chair Richard Gutch explains precisely what the Commission wants to happen.

What do we want? The rise of the campaigning-fundraising charity

In a world long past there were campaigning charities and there were ‘doing’ charities, and never the twain did meet. But in our brave new world, more and more charities are making campaigning a central part of their mission and messaging. Celina Ribeiro looks at what is behind the trend and what it means for fundraising.

Moving forward: Impact Coalition as it moves to Acevo

The Impact Coalition has moved out of the Institute of Fundraising into Acevo. What has it achieved in its first four years and how will it be different in its new home? Tania Mason reports.

The real issue in my opinion is whether the management costs are a reasonably small proportion of overall expenditure by the charitable organisation. When management costs become a substantial proportion of the overall expenditure one has to seriously question whether the charity is using its resources wisely and effectively.

» Three-quarters of public say a charity CEO is an admin cost

Avenues for new research: What do fundraisers want?

Hundreds of academic articles on fundraising have been published over the last decade, but are they what the sector needs? Joe Saxton and Adrian Sargeant ask the question.

The death of 'donate now'?

The ‘donate now' online button is "flaccid" fundraising, according to Joe Saxton. What charities need to do is take the energetic and engaging techniques perfected in the real world into the virtual one.

Meet the middle generation

It's easier to stick to what you know. And fundraisers know how to target the over 60s. But as Gemma Ware discovers, the UK's 25 to 40 year-olds have money to play with and if they are asked in the right way, are willing to give.

Donors and the world today

Michele Madden and Joe Saxton look at the cultural and social trends in the wider world that will impact on fundraising and donors' lives.

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Catholic Care is not the only fruit

21 May 2012

While the Catholic Care case captured all the headlines, the Equality Act exemptions also have other implications,...

Charities and subsidiary trading companies

21 May 2012

Thinking of setting up a trading arm? Malcolm Lynch navigates the potential pitfalls.

Challenging legacies - the pros and cons

21 May 2012

Mark Keenan explores the implications of the case of RSPCA v Gill on charity finance litigation.

Challenging legacies - the pros and cons

21 May 2012

Mark Keenan explores the implications of the case of RSPCA v Gill on charity finance litigation.

To pay or not to pay?

3 May 2012

The issue of trustee payment continues to divide the sector. Amy Gordon sets out the legal position, David...

Liabilities of using child volunteers

2 May 2012

Rachel Castle tells a charity how it can include children in its volunteering programme.

Seven top tips for online success

23 Mar 2012

To help charities and social enterprises develop a solid online presence, Darren Langham and Matt Tullett...

CRUK new app will enable donations

22 Feb 2012

Cancer Research UK has announced that it is developing a new smartphone app that will provide more services,...

Legal changes ahead for Scottish charity websites

8 Feb 2012

New regulations which will affect all Scottish charity websites have been tabled in the Scottish Parliament...