Joe Saxton

Joe Saxton

Driver of ideas, nfpSynergy

Joe Saxton is driver of ideas at nfpSynergy, an organisation which conducts market research on behalf of the non-profit sector.

He first became involved with the sector at the age of 14 by volunteering for Save the Whales and got his first paid role as a co-ordinator for the Harambee Centre for Development and Education, Cambridge, before joining Oxfam as a fundraiser in 1988.

In the early 90s he divided his time between the charity sector and the private sector, as a trustee for the RSPCA and an account director at marketing agency EHS Brann. In 1997, the RNID hired Saxton to be its director of communications. He finished there in 2000, and moved on to the Future Foundation, a think-tank that specialises in consumer and business trends.

In 2003, he launched nfpSynergy as a subsidiary of the Future Foundation, and later led a management buyout.

From 2005 to 2008 Saxton chaired the Institute of Fundraising and since 2005 he has been chair of student campaign body People & Planet.  In 2007 he founded CharityComms, a membership body for communications professionals working in the sector.  He is also a member of the Office of the Third Sector Advisory Group.

Saxton has a zoology degree and a Masters in development from UEA.

He has published a number of books; Its Competition, But Not As We Know It? (1997), What Are Charities For? (1998), Polishing the Diamond (2002), Mission Impossible (2004), The 21st Century Volunteer (2005), The 21st Century Donor (2007).

 

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Who's top dog? Fundraising's 50 Most Influential 2013

The fundraisers have spoken. The annual poll of the fundraising world’s 50 Most Influential people is revealed.

Is there a donor generation gap?

Like Mrs Brady used to say, ‘Honey, your generation gap is showing’ – or is it?

A good bet? Income from raffles and lotteries

Income from raffles and lotteries has remained strong in the face of economic downturn, but is there even more room to grow? Joe Saxton outlines new research on how charities are using lotteries and what's holding them back.

The Funding Commission’s big ideas

The Funding Commission wants to increase giving and put fundraising front-and-centre in a new world order. Co-chair Richard Gutch explains precisely what the Commission wants to happen.

The baby boomer cohort is huge and therefore strongly weights any giving analysis. It's not that generation X and Y is giving less but simply that there are far more baby boomers!

» Saxton challenges validity of CAF research conclusions

What do we want? The rise of the campaigning-fundraising charity

In a world long past there were campaigning charities and there were ‘doing’ charities, and never the twain did meet. But in our brave new world, more and more charities are making campaigning a central part of their mission and messaging. Celina Ribeiro looks at what is behind the trend and what it means for fundraising.

Moving forward: Impact Coalition as it moves to Acevo

The Impact Coalition has moved out of the Institute of Fundraising into Acevo. What has it achieved in its first four years and how will it be different in its new home? Tania Mason reports.

Avenues for new research: What do fundraisers want?

Hundreds of academic articles on fundraising have been published over the last decade, but are they what the sector needs? Joe Saxton and Adrian Sargeant ask the question.

The death of 'donate now'?

The ‘donate now' online button is "flaccid" fundraising, according to Joe Saxton. What charities need to do is take the energetic and engaging techniques perfected in the real world into the virtual one.

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