Driver of ideas, nfpSynergy
Joe Saxton is driver of ideas at nfpSynergy, an organisation which conducts market research on behalf of the non-profit sector.
He first became involved with the sector at the age of 14 by volunteering for Save the Whales and got his first paid role as a co-ordinator for the Harambee Centre for Development and Education, Cambridge, before joining Oxfam as a fundraiser in 1988.
In the early 90s he divided his time between the charity sector and the private sector, as a trustee for the RSPCA and an account director at marketing agency EHS Brann. In 1997, the RNID hired Saxton to be its director of communications. He finished there in 2000, and moved on to the Future Foundation, a think-tank that specialises in consumer and business trends.
In 2003, he launched nfpSynergy as a subsidiary of the Future Foundation, and later led a management buyout.
From 2005 to 2008 Saxton chaired the Institute of Fundraising and since 2005 he has been chair of student campaign body People & Planet. In 2007 he founded CharityComms, a membership body for communications professionals working in the sector. He is also a member of the Office of the Third Sector Advisory Group.
Saxton has a zoology degree and a Masters in development from UEA.
He has published a number of books; Its Competition, But Not As We Know It? (1997), What Are Charities For? (1998), Polishing the Diamond (2002), Mission Impossible (2004), The 21st Century Volunteer (2005), The 21st Century Donor (2007).
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Income from raffles and lotteries has remained strong in the face of economic downturn, but is there even more room to grow? Joe Saxton outlines new research on how charities are using lotteries and what's holding them back.
The Funding Commission wants to increase giving and put fundraising front-and-centre in a new world order. Co-chair Richard Gutch explains precisely what the Commission wants to happen.
In a world long past there were campaigning charities and there were ‘doing’ charities, and never the twain did meet. But in our brave new world, more and more charities are making campaigning a central part of their mission and messaging. Celina Ribeiro looks at what is behind the trend and what it means for fundraising.
The Impact Coalition has moved out of the Institute of Fundraising into Acevo. What has it achieved in its first four years and how will it be different in its new home? Tania Mason reports.
Hundreds of academic articles on fundraising have been published over the last decade, but are they what the sector needs? Joe Saxton and Adrian Sargeant ask the question.
The ‘donate now' online button is "flaccid" fundraising, according to Joe Saxton. What charities need to do is take the energetic and engaging techniques perfected in the real world into the virtual one.
It's easier to stick to what you know. And fundraisers know how to target the over 60s. But as Gemma Ware discovers, the UK's 25 to 40 year-olds have money to play with and if they are asked in the right way, are willing to give.
Michele Madden and Joe Saxton look at the cultural and social trends in the wider world that will impact on fundraising and donors' lives.
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Celina Ribeiro (47)
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Becky Slack (17)
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