Jayne Phenton

Formerly communications manager for the UK's oldest heritage charity, Jayne has since worked in the NHS and for mental health charity Mind. She is currently at Alzheimer's Society managing press and PR for the 2010 Bupa Great Run Series for which they are the nominated charity.

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A good run for your money: Alzheimer's Society getting more out of runners

Jayne Phenton
7 May 2010

Tags: Events fundraising | Individual giving

Alzheimer’s Society has a special advantage in fundraising runs as the official charity partner of the Bupa Great Run Series – but this doesn’t make getting runners to raise cash any easier. Jayne Phenton takes us through the charity’s efforts to improve runner loyalty and fundraising return.

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