James Allport

James Allport has worked in direct marketing and individual giving for nearly eight years and has experience working in various charities and other sectors. James began his career in direct marketing at St. John Ambulance in a successful two-and-a-half year stint as direct marketing assistant he moved onto VSO to create Volunteer Linking before joining Whizz-Kidz as individual giving manager in 2008.

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Remember me? Whizz Kidz finds (very) lapsed donors will still give 2

James Allport
8 Jun 2010

Tags: Direct mail

When Whizz-Kidz planned its Christmas direct mail appeal last year it cast its net wide. Very wide. Donors who hadn’t given to the charity in ten years suddenly received packs in the post. Re-introducing your charity to long lost donors can be profitable, reports James Allport.

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