Eric Grounds was director of fundraising at Sue Ryder for five years up until the end of March 2010, when he left to pursue other opportunities. He cares passionately about tax-effective giving and while at the charity recouped £250,000 in outstanding tax relief for the organisation.
In addition to his day job, he has been a consultant in the voluntary sector for 23 years at Eric Grounds Fundraising Associates and was previously director of national appeals at Marie Curie Cancer Care.
A former magistrate, Grounds also held the title of High Sheriff of Northumberland between April 2006 and April 2007.
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Staff retention is vitally important, yet notoriously difficult. Here Jo Swinhoe takes the donor’s perspective and introduces three simple ideas for engaging staff that won’t cost the earth.
It's a travesty that the sector still isn't maximising the potential of gift aid, but when even the Institute of Fundraising and Fundraising Standards Board don't seem to understand the value of tax-effective giving, what more can we expect, says Eric Grounds.
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