Derek Humphries is director and creative strategist at THINK Consulting Solutions. He served as managing director of Burnett Associates between 1991 and 1999 and is a founder member of the Institute of Direct Marketing . Over the years he’s directed creative and strategic communications for over 100 nonprofits.
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TV is not just for the big guns, small charities can find it a value for money fundraising mechanism too. Derek Humphries offers tips on how to get the most bang for your buck on the box.
Working at the coal face of your organisation can have a huge impact on your fundraising. Derek Humphries reports back from his time volunteering as an emergency project manager for Borneo Orangutan Survival.
While advertising can be a powerful way to get your message across, it can also be a complete waste of money, says Derek Humphries.
Displaying 1 to 3 (of 3)
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