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David Burrows is head of fundraising at Cheltenham-based marketing agency TDA .
He has over 20 years’ experience of direct marketing. Organisations he has worked with include Barnardo’s, British Red Cross, Guide Dogs for the Blind and St Dunstan’s.
In Professional Fundraising’s poll 2009, Burrows was voted by readers to be the 22nd most influential person in fundraising.
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Fundraisers need to truly understand the diversity of the legacy prospect audience and develop strategies that address their concerns and motivations. The effort will be worthwhile, says David Burrows, as even just a small increase in legacy giving will pay huge dividends .
Databases aren't just about the technology. They also help strengthen the relationship between you and your supporters. David Burrows explains how to turn your database from a software package into a real life love machine
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