Celina Ribeiro

Celina Ribeiro

Commissioning editor, Fundraising magazine, Civil Society Media

Celina is the commissioning editor of Fundraising Magazine and contributor to Civil Society News. She has been at the publication since June 2008.

Previously Celina worked as a freelance feature writer for newspapers and magazines in Australia and the UK, working for publications including the Sydney Morning Herald, The Age and the New Statesman. Celina was also a Ken and Yasuko Myer Fellow in 2004, which saw her intern at Manilla-based newspaper, the Philippine Daily Inquirer.

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Are fundraisers ready to embrace failure?

Failure can often be a critical step on the path to success, but are fundraisers quite ready to embrace it? And should they?

Anatomy of nudge for fundraising

Nudge theory, or using behavioural insights, has the capacity to increase giving to individual charities and across the board. Celina Ribeiro looks into what nudge means, and whether – when push comes to shove – it really can work for fundraising.

What makes a good charity brand?

Brands are no longer just logo deep. From colour schemes to core values, branding is dictating and reflecting the essence of charities. Celina Ribeiro investigates what makes a good charity brand, and what it means for fundraisers.   

Andy Harris: Pink is like a drug, but it raises money

Breast Cancer Care recently broke with tradition and went orange. Fundraising director Andy Harris explains why.

When the National Lottery first started there was considerable debate on whether it should be used to support the health services, it looks to me as if the public are now voting with their feet and their money.

» National Lottery ‘losing £1m a week’ to Health Lottery

Forward march – How military charities have stepped up to the plate

The recession, an ageing supporter base and the introduction of powerful new players has transformed the military charity market. Celina Ribeiro looks at how competition and changing demographics has propelled charities, old and new.

Just the ticket: the growth of charity lotteries

Charity lotteries, raffles and prize draws have long been slighted as the tacky underbelly of fundraising but as traditional forms of fundraising struggle, Celina Ribeiro finds that lotteries are seeing significant growth.

Two wheels good: The rise of cycling fundraising

As thousands scramble for a place at next year's Prudential RideLondon-Surrey 100, Celina Ribeiro looks at the rise of cycling fundraising and how charities are engaging.

Analysis: Beneath the charity CEO salary scandal - what the figures show

Following yesterday’s exposé of the salaries at the 14 aid charities which make up the Disasters Emergency Committee, Celina Ribeiro investigates the charities' accounts and finds a more nuanced story.

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