Cathy Pharoah

Cathy Pharoah

Cahty Pharoah is co-director of the Centre for Charitable Giving and Philanthropy at Cass Business School.

Pharoah was director of research for the Charities Aid Foundation from 1995 until 2006, after which she went on to set up a new research company, Third Sector Prospect, in 2007.

 

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Talking about Y generation: a new wave of donors

The new wave of donors will behave differently from generations past. Cathy Pharoah details recent research into Millennials, and suggests they will bring in a new era of donor-led fundraising.

Will the FRSB's recommendations damage fundraising?

Yesterday the FRSB produced a report calling for stringent new restrictions on fundraisers, which will be presented to the IoF’s standards committee today. David Ainsworth looks at some of the key implications.

Good company: corporate partnerships in 2012

Reports of the death of corporate philanthropy may be exaggerated, but if the 2012 Corporate Partnerships Survey is anything to go by there are clear changes. Celina Ribeiro pulls out some of the annual survey’s main findings.

Swings and roundabouts - Charity Market Monitor 2011

Some are up, some are down, some are staying put. The Charity Market Monitor 2011 finds that while events fundraising has flatlined, other income streams are either more or less profitable than before. Cathy Pharaoh discusses some of the top trends from 2009/2010.

The golden age: older donors have a lot to give

Older consumers have more to give, and they give it. So why are charities worried about over-reliance on ageing donor bases? Cathy Pharoah says charities need to continue to focus on the ever-more-lucrative grey pound.

Where is the charity market headed?

Spotting trends in major charities is a good indicator of what may be happening elsewhere. Using the latest Charity Market Monitor report, Cathy Pharoah assesses the current state of play.

Displaying 1 to 6 (of 6)

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Celina Ribeiro (43) Stephen Cotterill (13) David Ainsworth (12) Tania Mason (9) Hugh Radojev (6) Alistair McLean (5) Jenna Pudelek (5) Cathy Pharoah (4) Kirsty Weakley (4) Richard Radcliffe (3)
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