Cathy Pharoah is the co-director of the Economic and Social Research Council’s Research Centre for Charitable Giving and Philanthropy opened in October 2008, which is working on a number of research projects around charitable giving.
The Centre has highlighted the value of outsourcing for charitable institutions, the effect the economic downturn has had on charitable income, and the implications for the charity market.
Pharoah was director of research for the Charities Aid Foundation from 1995 until 2006, after which she went on to set up a new research company, Third Sector Prospect, in 2007
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Some are up, some are down, some are staying put. The Charity Market Monitor 2011 finds that while events fundraising has flatlined, other income streams are either more or less profitable than before. Cathy Pharaoh discusses some of the top trends from 2009/2010.
Older consumers have more to give, and they give it. So why are charities worried about over-reliance on ageing donor bases? Cathy Pharoah says charities need to continue to focus on the ever-more-lucrative grey pound.
Voluntary income stumbled in 2008/2009, but do charities face a tougher time to come? The Charity Market Monitor 2010 with Cathy Pharoah finds out how some organisations have fared so far and what fundraisers should look out for.
Health causes already account for one third of all legacies, but with government cutbacks and increased demand likely to impact on the health sector, Cathy Pharoah suggests that competition for legacies between health charities is only going to get fiercer.
There is nothing alarming in the latest giving statistics, now charities need to display calm and consistency to their faithful donors. Cathy Pharoah writes as part of a series of four expert articles this month following the UK Giving report.
Tania Mason examines the UK Giving results and finds specks of optimism among the recession gloom.
Figures from the top 300 fundraising charities reveal the latest trends in legacy fundraising, and offer insight into cause-related giving in a recession, as Charity Market Monitor author Cathy Pharoah reports.
Spotting trends in major charities is a good indicator of what may be happening elsewhere. Using the latest Charity Market Monitor report, Cathy Pharoah assesses the current state of play.
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