Cathy Pharoah

Cathy Pharoah

Cahty Pharoah is co-director of the Centre for Charitable Giving and Philanthropy at Cass Business School.

Pharoah was director of research for the Charities Aid Foundation from 1995 until 2006, after which she went on to set up a new research company, Third Sector Prospect, in 2007.


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Talking about Y generation: a new wave of donors

The new wave of donors will behave differently from generations past. Cathy Pharoah details recent research into Millennials, and suggests they will bring in a new era of donor-led fundraising.

Will the FRSB's recommendations damage fundraising?

Yesterday the FRSB produced a report calling for stringent new restrictions on fundraisers, which will be presented to the IoF’s standards committee today. David Ainsworth looks at some of the key implications.

Good company: corporate partnerships in 2012

Reports of the death of corporate philanthropy may be exaggerated, but if the 2012 Corporate Partnerships Survey is anything to go by there are clear changes. Celina Ribeiro pulls out some of the annual survey’s main findings.

Swings and roundabouts - Charity Market Monitor 2011

Some are up, some are down, some are staying put. The Charity Market Monitor 2011 finds that while events fundraising has flatlined, other income streams are either more or less profitable than before. Cathy Pharaoh discusses some of the top trends from 2009/2010.

The golden age: older donors have a lot to give

Older consumers have more to give, and they give it. So why are charities worried about over-reliance on ageing donor bases? Cathy Pharoah says charities need to continue to focus on the ever-more-lucrative grey pound.

Where is the charity market headed?

Spotting trends in major charities is a good indicator of what may be happening elsewhere. Using the latest Charity Market Monitor report, Cathy Pharoah assesses the current state of play.

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Celina Ribeiro (43) David Ainsworth (11) Stephen Cotterill (11) Tania Mason (9) Alistair McLean (5) Jenna Pudelek (5) Cathy Pharoah (4) Richard Radcliffe (3) Kirsty Weakley (3) Lucy Gower (3) Less +++ More +++

Is the Sorp wasting your time?

5 Nov 2015

Reporting requirements introduced in the new Sorp are diverting resources away from core activities, says...

What will the spending review mean for charities?

3 Nov 2015

The next spending review may see a 40 per cent cut to budgets at the Charity Commission and Office for...

Fundraising under pressure

2 Nov 2015

How can fundraising be best incorporated into your risk planning? Guy Biggin suggests some strategies....

Bedding down radical change at Scope

10 Nov 2015

Former Scope chair, Alice Maynard, describes the charity's governance journey following a radical change...

Changing the way we govern at the Royal Academy of Engineering

9 Nov 2015

Professor Sir William Wakeham, past vice president of the Royal Academy of Engineering, describes some...

In the glare of critical media attention

6 Nov 2015

Two chairs advise on how to deal with the fallout of increasing media scrutiny over Lobbying Act guidelines...

If you change how you analyse data, you can understand your service users better

2 Nov 2015

It is now crucial for helpline charities to have multiple channels of communication. Patrick Nash, chief...

New direction for MNDA

1 Nov 2015

Kirsty Weakley reports on MNDA's new firewall and switching network, as well as the rest of this month's...

Safe and sound with a smartphone app

1 Oct 2015

Kirsty Weakley reports on how Signposts has started using a smartphone app to protect its mobile workers,...