Carolyne Coupel

Carolyne Coupel joined the Children’s Society in 2007 as head of acquisition and was last year promoted to head of individual giving. Carolyne has 12 years direct marketing experience - mainly from the commercial sector - and joined from Telewest Broadband where she was head of marketing for its home phone services.

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Analysis

Children's Society uses community to target baby boomers

Carolyne Coupel
13 Jul 2009

Tags: Benchmarking | Campaigns

Targeting baby boomers made perfect sense to the Children’s Society – after all, it is the boomers who hold 80 per cent of the nation’s wealth. Carolyne Coupel reports on the charity’s carefully calculated campaign.

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