Carolyne Coupel joined the Children’s Society in 2007 as head of acquisition and was last year promoted to head of individual giving. Carolyne has 12 years direct marketing experience - mainly from the commercial sector - and joined from Telewest Broadband where she was head of marketing for its home phone services.
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Targeting baby boomers made perfect sense to the Children’s Society – after all, it is the boomers who hold 80 per cent of the nation’s wealth. Carolyne Coupel reports on the charity’s carefully calculated campaign.
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