Bryan Miller is head of the central strategy and consumer insight department at Cancer Research UK. Prior to this role he spent many years as an agency planning director. He is a regular conference speaker and author of an online fundraising blog, Giving in a Digital World.
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Fundraisers cannot apply traditional campaign methods to the new breed of online community fundraising, says Bryan Miller.
Over the last few years, the development and mass adoption of new web-based services which specifically support collaboration and sharing between users – known as Web 2.0 – has transformed the way in which we can engage with each other, and with brands, online.
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