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Aneesha Moreira has been director of fundraising at the British Heart Foundation (BHF) since 2002 where she is responsible for 230 fundraisers based across the UK. She joined the sector 16 years ago after completing studies in psychology and marketing, and has been head of fundraising at Scope and head of development at Help the Aged. She also held various posts in travel marketing.
Moreira attends the BHF’s Council, and sits on four of its committees including Ventures, Rehabilitation and Secondary Prevention, ELS and Shops. She is also trustee of a local charity in Kent.
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It's not just your fundraising messages that should be 'on brand', but your service delivery communications too. Aneesha Moreira and Betty Mcbride explain how the British Heart Foundation developed a brand and messaging framework that is now used across the entire organisation.
It's not just your fundraising messages that should be 'on brand', but your service delivery communications too. Aneesha Moreira and Betty Mcbride explain how the British Heart Foundation developed a brand and messaging framework that is now used across the entire organisation
Displaying 1 to 2 (of 2)
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