Alan Clayton

Alan Clayton has held a number of roles in the sector, most recently as director of innovation at The Good Agency, parting in 2010.

In 1998, he founded Cascaid Group, a direct marketing agency. He continued to work as managing director until 2007, when the company was merged with Ideas Eurobrand and TwentyFirstCentury Brand Theatre, to form The Good Agency.

Clayton has several years’ experience of regional and community fundraising, including work for the British Diabetic Association and Children’s Aid Direct.

He is a regular public speaker on issues such as fundraising trends, management and innovations. and at the Institute of Fundraising National Convention in 2009, he received an unprecedented 100 per cent positive rating in the feedback from delegates for his closing plenary.

In Professional Fundraising's poll 2009, Clayton was voted by readers to be the 11th most influential person in fundraising.

Is this profile up-to-date? If not, please let us know at whoswho@civilsociety.co.uk

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